15 Best Shopify Themes for your Store in 2024

As in any industry, the design of your online store plays a crucial role. It’s the place where potential customers will land, the place where you should close sales. If you’re planning to open a Shopify store or looking to redesign your online store, we’ve put together a list of the best Shopify templates you can install. If you want in-depth information about the best Shopify themes, you’ve come to the right place 😃

Which are the best Shopify themes?

Surely on more than one occasion, you’ve wondered whether it’s better to choose a free theme or a premium one. Knowing which one is the best option for you depends on multiple factors.

From our point of view, the theme or template that you’ll apply to your online store is one of the “engines” that should be responsible for providing an excellent user experience and boosting conversions. When we talk about e-commerce, the design of your online store plays a very important role. So much so, that it can either boost your online store’s sales or make them plummet.

Although you are probably eager to launch your new project, I recommend you take some time to select among the best Shopify themes.

In this article, I will share with you a selection of what we regard as the best Shopify templates. We have used most of them in different projects and online stores, and they are certainly very complete. Let’s get started!

1. Debutify

Debutify has become one of the best Shopify themes out there. This clean-looking and highly conversion-optimized theme is, undoubtedly, one of our favorite Shopify themes because of its excellent interface geared towards ensuring the best user experience. Take a look at this template designed to increase your online store’s conversion rate thanks to its modern and attractive user functions.

Debutify’s standout features:

• A theme designed to maximize sales, very focused on conversion
• Ideal template for Dropshipping. Also valid for Print On Demand or private label
• More than 50 Add-Ons available (which will save you from investing in many Apps)
• Integrations with Oberlo, Doofinder, Sendinblue, Printful, Klaviyo, Spocket or SMS Bump
• Clean code and fast loading speed
• You can try the free version without obligation
• E-commerce training: Includes training courses in Google Ads, Facebook Ads, Shopify or Youtube Ads

Pricing: Starting at $0 per month (Free Plan), $29 per month (Growth Plan), $79 per month (Pro Plan), and $149 per month (Enterprise Plan).

2. Minimog

Minimog is one of the best Shopify themes, and what strikes us most is its pricing and quality. Minimog’s creators list it as a template that belongs to the next generation of Shopify themes, and one that will generate higher conversions. It is packed with premium features for an online store, such as the ability to create product groups, recommendations of frequently-purchased products, video galleries, a countdown timer and many others.

Minimog’s standout features:

• It has 70 preconfigured templates for you to choose from
• Compatible with Loox and Judge.me
• Offers a range of features aimed at maximizing conversions
• Super mobile-optimized design
• Boasts a very fast loading time
• Very neat template design

Pricing: $88 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

3. Superstore

The Superstore theme created by the well-known company Out of the Sandbox is unbeatable in terms of functionality, usability and visual appearance. In this case, we highlight the “Beauty” version of the theme, which is a real stunner. You can also check out the other versions of the Superstore template: Interior, Tech and Fashion. I recommend you take a look at this theme, which allows for great flexibility when it comes to customizing its design.

Superstore’s standout features:

• Store layout flexibility
• Predictive search engine to speed up internal search
• Loading speed and performance
• Fast collection filtering thanks to AJAX technology
• Customizable drop-down menus
• Optimized for large catalogs

Pricing: $320 (one-time fee)
Discount coupon (-10%): Use the code REACTIVAONLINE

Note: Out of the Sandbox offers a 14-day money-back guarantee. 

4. Ella

The Ella theme is the most popular Shopify theme on Themeforest with over 33,000 sales (and rising), and it is among the weekly top-selling themes on the marketplace.

It is an ideal template for those looking for an affordable theme with many more customization options than a basic free theme. This template helps you save money because, thanks to its many advanced features, you won’t need to add too many Shopify Apps to your store.

Ella’s standout features:

• More than 50 online store layouts to choose from
• Lots of header and footer options
• More than 6 layout options for the category page
• More than 12 layout options for the product page
• Mega menu and AJAX navigation
• Advanced cart optimization features
• Product countdowns
• Size tables
• Advanced collection filters

Pricing: $89 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

5. Turbo

Undoubtedly, Turbo is one of the best Shopify themes that has come out in recent years. If you want maximum speed, performance and style, Turbo is an excellent theme. If you want to create an online store that stands out from your competitors, this is a template with a level of charm that guarantees to attract your customers at first sight thanks to its eye-catching design.

Turbo has a great collection of styles with the Portland, Seoul, Florence, Chicago, Dubai and Tennessee versions, all visually great. Turbo themes designed by Out of The Sandbox are powerful, unique and focused entirely on the user experience.

As for pricing, Turbo is not a cheap theme ($425). However, we’re talking about one of the best Shopify templates, and if you think about it, you can take it as a worthwhile investment. Sales you make as a result of implementing this theme might worth the investment.

In addition, Out of The Sandbox also offers a 14-day money-back guarantee in case you don’t like it. If you try it, you will like it. 😄

Turbo’s standout features:

• Intelligent page preloading for ultra-fast browsing
• Adjustment between two performance settings: Ludicrous and Sport
• Mega menu with multi-column submenus
• Allows for CSS customizations add-ons
• Enhanced product layouts
• Predictive search
• Pop-up newsletter

Pricing: $425 (one-time fee)
Discount coupon (-10%): Use the code REACTIVAONLINE

Note: Out of the Sandbox offers a 14-day money-back guarantee.

6. November

November is an attractive Shopify theme that offers a sleek and modern design. This is one of the most affordable paid Shopify templates you can find since it is available on the Envato Elements marketplace. With a very visual style, this template can be a nice fit for stores related to fashion, beauty, relaxation or home decor. Regarding the price-quality ratio, it can certainly be a very enticing option.

November’s standout features:

• 17 predesigned home pages
• Multiple headers and footers availability
• Predesigned internal sections
• SEO-optimized Shopify theme
• Rich snippets for visually appealing search results

Pricing: $56 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

7. Gecko

Gecko is a highly-rated unique Shopify theme that has been sold to over 8,100 users to date. A certain standout with more than 20 pre-designed layouts ready to upload to Shopify. Gecko template offers a modern design and minimalist feel to create an online store that makes a difference. This theme is packed with advanced features and is very versatile. We recommend you take a look at Gecko’s demos to see if it meets your expectations.

Gecko’s standout features:

• More than 20 home page layouts available
• More than 28 pre-designed blocks
• Wish list
• Google rich product snippets
• Fully responsive design (adaptable to all devices)
• Multiple headers and footers availability
• Versatile product card layouts

Pricing: $99 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

8. Flex

Flex is a relatively new theme from Out of the Sandbox, a leading online store design company. It comes full of new functions and features that allow you to create your website in a creative and unique way.

If you are wondering whether you can create an online store on your own without any coding knowledge, Flex is one of the best Shopify themes for you. Flex theme has 13 unique styles to suit any market niche. Moreover, Flex gives you the option to drag and drop blocks to build your online store through its front-end editor.

This theme has a high price tag ($495) but it can be one of the best investments you make. Flex can be used by both startup and experienced owners who want to revamp their store giving it a fresh and improved look.

Flex’s standout features:

• 13 different layouts to choose from
• 4 styles of headers and 4 styles of footers
• 10 mega menus with up to 6 columns each
• Very high loading speed (similar to Turbo theme)
• 3 different product page layouts
• Demo import function
• Margin/spacing control
• Width settings
• Unique button styles

Pricing: $495 (one-time fee)
Discount coupon (-10%): Use the code REACTIVAONLINE

Note: Out of the Sandbox offers a 14-day money-back guarantee.

9. Wokiee

Wokiee is also a really interesting Shopify theme. It is the second best-selling Shopify template on Themeforest with over 23,300 sales and an excellent average rating of 4.9 out of 5. I love the professional look it provides to users and all the other features that will make you uninstall many of your Shopify plugins.

Wokiee theme comes with over 80 different layouts that you can choose from. The theme is so versatile that you can do almost anything you want without changing the code, thanks to the pre-designed pages by the Wokiee team. If you want, you can also choose a “one-page” design to promote a single product.

Most relevant features:

• Oberlo compatibility and Dropshipping optimization
• Built-in Google rich snippets tool
• Multiple language support
• 8 versions of product pages
• 7 versions of collection pages
• Many header and footer alternatives
• Related products
• Dynamic payment buttons
• Size tables
• Dynamic filters
• Clean code and fast loading speed

Pricing: $79 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

10. Empire

Created by the prestigious Pixel Union company, Empire is a spectacular Shopify theme that offers a very professional look for your store. Undoubtedly, one of the best Shopify themes.

When you take a look at the theme’s information page, the creator describes it as an Amazon-inspired design. From the beginning, this theme is designed to handle large catalogs and stores with significant volume.

The Empire theme for Shopify is an excellent choice for creating furniture and fashion stores, as well as electronics stores. A well-recognized theme with four different layouts and multiple features. An excellent option if you are going to launch a new online project with a style all of its own.

Most relevant features:

• Optimized for large catalogs
• Optimized for search engines
• “Quick shop” feature
• Modular design
• Advanced search engine
• Modern product filters
• Mobile-optimized design
• Customizable and flexible design
• Permanent customer support
• Free theme updates

Pricing: $340 (one-time fee)
Discount coupon (-10%): Use the code REACTIVAONLINE

11. Avone

Avone is a premium Shopify theme, highly rated by its users (5/5 rating), with more than 8,500 sales on Themeforest.

In a nutshell, it is a super powerful, easy-to-use Shopify theme with a lot of flexibility. It has more than 1,000 customization options, making it the most customizable theme on the market.

The Avone demo can be easily installed with a single click and won’t take more than two minutes to be ready to use. The theme is not only easy to use but also a perfect template for any Shopify online store.

Most relevant features:

• More than 33 predefined demos
• More than 1,000 customization options
• Optimized for SEO
• Optimized for Google PageSpeed
• Google rich snippet tool
• Translation-ready
• MailChimp compatibility
• Mobile-optimized
• Free theme updates
• Multiple header styles

Pricing: $79 (one-time fee)

Note: To receive technical support beyond the first 6 months, you will need to purchase it separately.

12. Atlantic

The Atlantic theme is a classic Shopify theme built by Pixel Union that has become very successful over time. With this flexible theme, you can build your business and help the store grow thanks to the aesthetic design and excellent usability it provides for visitors.

If you like a minimalist online store look, you better take a look at this modern, powerful, flexible and very easy-to-use Shopify theme. Moreover, it also has 4 different layouts (Organic, Light, Modern and Chic).

Despite being several years old, the Atlantic Shopify theme continues to have constant updates. A theme that definitely will not let you down, and a perfect choice for Shopify store owners who have great images or visuals to display.

Most relevant features:

• Optimized for large catalogs
• Optimized for search engines
• “Quick shop” feature
• Modular design
• Advanced search engine
• Modern product filters
• Mobile-optimized design
• Customizable and flexible design
• Permanent customer support
• Free theme updates

Pricing: $280 (one-time fee)

13. Pacific

Created by Pixel Union, Pacific is one of the most modern Shopify themes. This theme is easy to modify and highly customizable to suit any style of product or industry.

It has been a well-known theme on the market for several years and continues to receive regular updates. With the Pacific theme, users can apply 4 different and very attractive template styles – Bold, Warm, Bright and Cool.

Pacific Shopify theme has a modern design and bold presentation, suitable for all types of e-commerce businesses. The template is flexible, easy to use and well-designed to generate a good first impression on users visiting the store.

Pacific’s standout features:

• Optimized for large catalogs
• Multi-column menu
• Promotional sections throughout the site
• Multiple product page layouts
• Custom modules
• Integrated social networking
• Adapted for mobile devices
• Built-in styles and color palettes
• Search engine optimization
• Free customer support

Pricing: $240 (one-time fee)
Discount coupon (-10%): Use the code REACTIVAONLINE

14. Parallax

Parallax is a nice template designed by Out of the Sandbox that stands out for its parallax effect, which makes the background image scroll slower than the rest of the site. This creates a depth effect that helps the user dive into the content.

A fully responsive and quite popular theme, perfect to apply to almost any type of store and easy to configure and customize, thanks to the detailed documentation provided by the company. Additionally, the Parallax theme is fully integrated with Google Maps and MailChimp, and has four different styles – Aspen, Vienna, Madrid and Los Angeles.

Parallax’s standout features:

• Allows you to use sections and blocks via a drag-and-drop system
• “Quick Shop” feature
• Sliding shopping cart from the sidebar
• Product zoom on images
• Product filtering by type

Pricing: $240 (one-time fee)
Discount Coupon (-10%): Use the code REACTIVAONLINE

15. Universe

Universe is a multipurpose Shopify theme that has everything you need to launch a visually very attractive online store in just a few minutes. Its design can be optimized for all mobile devices and has an elegant and fast interface. Additionally, it also offers a very good user experience, making the Universe theme an ideal choice for your Shopify store.

The most striking aspect of the Universe template is the attractive design and the huge range of ready-to-use features. The Universe theme perfectly combines versatility and an amazing design to help you sell your products better. It’s great value for money. You won’t be disappointed!

Most relevant features:

• Advanced Shopify sections and blocks
• Highly-optimized mobile experience
• Powerful mega menu
• Fully customizable
• Slide Out Cart
• Related products
• Call To Action Sections
• Product filtering
• Fast-loading and SEO-friendly theme
• Dropshipping-designed theme

Pricing: $180 (one-time fee)

Summary table of the best Shopify themes

Below is a summary table of some of the best Shopify templates around today:

How to choose the best Shopify theme?

One of the keys to why many online store owners love Shopify is the flexibility offered by the templates and themes available on the market.

With dozens of free and paid themes at your fingertips, you can create an online store that stands out from the rest and offer visitors a good user experience. It is worth noting that there are important differences between Shopify templates and themes. Therefore, selecting the most suitable theme for your needs is crucial.

Choosing the Shopify theme that best suits your project can be somewhat subjective, but here are a few key things to consider when making your choice.

Important qualities to consider when selecting a Shopify theme:

1. Design and aesthetics

Shopify themes play a crucial role in projecting the brand image of any company. Therefore, you should think that visiting users should relate your online store with a specific design and aesthetics.

Any Shopify theme should be able to integrate with your brand’s color palette, offer matching typography and display a user-focused structure. If your online store is boring, confusing and unattractive, what will happen is simple: visitors will leave the website immediately.

Make sure the theme allows you to modify elements such as the logo, navigation menus, footer, CTA (Call To Action) buttons, image carousels and other elements.

2. Optimization for mobile devices

If your online store is not optimized for mobile devices, you can say goodbye to a large number of users since they will not buy from you. Smartphone sales are at record, and it seems the trend is likely to remain the same.

Therefore, make sure the theme you choose guarantees a perfect user experience for any type of device. It is highly recommended that, before purchasing a theme, you preview the demo to see how it would display on a mobile or tablet.

3. Shopify theme performance

Another important requirement when choosing a Shopify theme is a fast loading speed. Google has already made it very clear that websites must load as fast as possible to offer the best experience to online users. Therefore, the loading speed is a factor in search engine rankings and will be key in retaining visits from your potential customers. A slow-loading template is a prelude to problems. In this respect, the Turbo theme developed by Out of The Sandbox is one of the best in terms of performance and loading speed.

4. Flexibility

Selecting a flexible and versatile template is essential for you to enjoy a high level of control over the online store with extensive customization options.

Shopify’s editor is becoming more and more flexible due to technical improvements, and the use of sections and blocks to organize your store’s content is very common. Make sure your chosen theme allows you to control the look and feel of your online store without editing the code. The customizability of product cards, shopping carts, headers, text, images or Call To Action buttons are fundamental elements that should be easily manageable on your own.

5. Shopify theme support

One of the most common mistakes when selecting a theme to create an online store is to overlook the user ratings and the service provided by the developer once the purchase of the theme itself is completed.

What you should try to do before purchasing a theme from an external developer is to make sure you read the reviews of customers who have already used it.

Updating the theme or integrating other tools and apps can generate conflicts within Shopify, so having a good support service from the developers is crucial.

Frequently asked questions