Helium 10 vs Jungle Scout: Which is Better? Comparison 2024

Helium 10 vs Jungle Scout: Which is Better? In-Depth Analysis

If you are an entrepreneur or business owner planning to sell on Amazon, you have probably heard of Helium 10 and Jungle Scout. In this article I’m going to give you the keys to choose one of these tools thanks to an in-depth comparison Helium 10 vs Jungle Scout.

These are probably the two most popular tools among Amazon sellers, designed to simplify and optimize all aspects of selling on this giant marketplace. In this detailed review, I’ll dive into the key features, usability, pricing and customer service of both tools based on my personal experience.

Stay tuned until the end of the article, let’s get started! 😉

Brief summary: Helium 10 vs Jungle Scout

The first thing I want to convey to you is that both tools are extremely useful. Fortunately, I have been able to use both tools first hand, as well as the Helium 10 extension (free) and the Jungle Scout extension.

As for their main differences, I’ll summarize them for you, before looking at the full analysis:

Helium 10 is a powerful set of tools designed to help Amazon sellers in all phases of the selling process. From market research and keyword analysis to product listings and competitor tracking, it has extensive functionality. That’s why it has become so popular with both newcomers and experienced sellers looking to optimize their business on Amazon.

Jungle Scout, meanwhile, is another great set of tools that specializes in helping users find profitable products to sell on Amazon, track competitor sales data, and manage your own sales. Jungle Scout is widely recognized for its user-friendly interface and data accuracy, making it a choice for those looking to quickly validate product ideas and keep an eye on competitors.

Comparison table: Helium 10 vs Jungle Scout

Before I dive into the details of Helium 10 and Jungle Scout, I’ve prepared a brief comparison chart to give you an overview of both tools.

If you take a look at this table, you will get an instant idea of some of the most important aspects between these two popular Amazon seller tools, which can help you make a smarter decision that suits your needs.

Helium 10

Jungle Scout
Price from$39/month$49/month
Ease of useUser-friendly but with a steep learning curve due to the range of tools availableHighly intuitive interface, easier to get started
Key featuresIt stands out for keyword research, product research, listing optimization, competitor analysis and inventory managementIt stands out for its keyword search, product finder, sales estimation, listing optimization and supplier database
Customer supportEmail, chat, and extensive online documentationEmail, chat, and webinars
Chrome extensionAvailable (free)Available
Integrations and API accessLimited third-party integrations, API availableLimited third-party integrations, no API
Recommended forIntermediate to advanced sellersBeginners to advanced sellers
Applicable discountsUp to 20% discount30% discount

Main differences between Helium 10 and Jungle Scout

Having shown you the table, I now want to give you an overview of the main differences between Helium 10 and Jungle Scout so that you can quickly understand some key points.

They are similar types of software, but differ mainly in the scope and depth of their functions and tools. I’ll try to break it down in an easy-to-digest way.

1. Primary Focus

Jungle Scout tends to focus primarily on product research, as its strength is helping you identify high-potential, low-competition products. Helium 10, on the other hand, is an all-in-one platform with a broader set of features that goes beyond product research and includes listing optimization, keyword tracking or rebate management.

2. User Experience

Both tools offer a user-friendly interface. However, due to the extensive set of tools offered by Helium 10, it has a steeper learning curve compared to Jungle Scout. You may want to thoroughly test the Helium 10 tool to see how many features it offers.

3. Variety of tools

Helium 10 offers a wider variety of specialized tools, such as Black Box for product research, Scribbles for listing optimization and Cerebro for keyword research, among many others. Jungle Scout offers a product database, keyword finder and sales estimator, but may lack the variety and depth of its competitor.

4. Cost

Helium 10 offers a chepear basic monthly plan ($39/month) than its competitor Jungle Scout ($49/month). However, depending on the features you want, you will have three main plans available in each tool with the possibility to get discounts for annual plans.

As for the prices of the intermediate and advanced plans, Helium 10 is more expensive than Jungle Scout. However, you should note that what this company offers is a broader set of tools.

Data Accuracy: Helium 10 vs Jungle Scout

In my opinion, this should not be a problem to worry about. Certainly, there are no tools that guarantee maximum data accuracy, but both give you fairly reliable data.

I know that data accuracy is a critical factor for any Amazon seller when choosing a software tool, as even small inaccuracies can affect your decision making. Take it easy and research thoroughly taking any data as an estimate.

Jungle Scout has a good reputation for providing fairly accurate sales estimates, especially for product research. 

Helium 10 also offers high levels of data accuracy in its diverse toolset. This software is known for its comprehensive analytics, which uses robust algorithms to collect and analyze data, offering marketers a wide range of metrics and insights. 

Product Research: Helium 10 vs Jungle Scout

Product research is a critical aspect of any Amazon seller’s success. Helium 10 features the Black Box tool and Jungle Scout offers a huge database of products.

Both tools will help you identify profitable niches, estimate sales and gain insight into market trends. Here are some of the differences.

Helium 10 – Black Box

The Black Box feature in Helium 10 allows for extremely detailed product searches based on various criteria like sales, revenue, and seasonality. It’s almost like having a microscope that can focus on the tiniest details.

With this tool you will have access to its database of more than 450 million products with advanced filters to find niches and winning products.

Jungle Scout – Product Database & Product Tracker

Jungle Scout’s database stores data from 70 million products from Amazon’s catalog. In order to make a good analysis you have nothing to worry about, as you have a wide range of filters, which help you to choose among the main criteria, such as competition.

In addition, the Product Tracker tool provides you with the sales history of any particular product.

Chrome Extensions: Helium 10 vs Jungle Scout

Both tools offer Chrome browser extensions that provide real-time data and analytics directly from Amazon search pages.

But how do they differ and which one might interest you more?

Helium 10 – Chrome Extension

Helium 10 - Free Chrome Extension (Amazon FBA)

Helium 10 offers a Chrome extension with a limited free version, but you may find it useful. If you want to increase the volume of queries, you can upgrade your plan.

The extension includes the tool known as “X-Ray” for product research, “ASIN Grabber” to quickly collect competitor codes, “Profitability Calculator” to assess potential margins, and “Inventory Management” to monitor competitors’ stock levels, among other functions.

For me, this extension provides more useful information than its competitor.

Jungle Scout – Chrome Extension

Jungle Scout - Chrome Extension (Amazon FBA)

Jungle Scout also has its Chrome extension that focuses primarily on product research and niche identification

It is true that it doesn’t offer the same volume of analysis as Helium 10, but what it does, it does extremely well. It offers real-time metrics such as estimated monthly sales, FBA rates and a unique opportunity score to assess the viability of selling a particular product.

I find this extension visually more attractive than its competitor.

Supplier Search: Helium 10 vs Jungle Scout

This phase is crucial for any vendor who wants to find a manufacturer to produce the chosen product(s). Both Helium 10 and Jungle Scout are solid platforms for finding suppliers, but cater to slightly different needs and preferences.

Helium 10 – Supplier Finder

Helium 10 - Amazon FBA Supplier Finder

Finding a supplier with Helium 10 is very simple. Simply visit a product page on Amazon and open the Chrome extension. With the integrated “Xray – Amazon Product Research” tool you can find suppliers operating on Alibaba.

Helium 10 has an extensive database that helps you find suppliers based on the criteria you choose, such as MOQ (minimum order quantity), shipping methods and location.

Jungle Scout – Supplier Database

Jungle Scout - Supplier Database

Jungle Scout also offers a supplier database, but with its own features. In this case the tool rates suppliers based on a reliability score, which facilitates decision making.

Thanks to this tool you can find suppliers and track them over time to analyze their performance and reliability. It also includes an integrated tool to directly request quotes from suppliers, streamlining the process.

Listing Optimization: Helium 10 vs Jungle Scout

Listing optimization is the cornerstone of success when it comes to selling products on Amazon. With a sea of sellers competing for the top spot in Amazon’s search results, how you present and market your product can make or break your online business.

Well, there’s no need to worry, as both Helium 10 and Jungle Scout offer listing optimization-oriented features that help you analyze keywords, improve content and refine your strategies to increase visibility and sales.

Helium 10 – Listing Optimization

Helium 10 offers a robust set of tools designed to deeply optimize Amazon listings. In my opinion, it is more complete than its competitor.

The keyword research tool, “Magnet,” gives you extensive keyword suggestions along with parameters such as search volume and competition. In addition, the “Scribbles” function allows you to optimize ads in real time, ensuring that all researched keywords are properly incorporated. 

Tools such as “Black Box” for market research and “Index Checker” for keyword indexing provide a complete platform for marketers who want to maximize the performance of their listings.

Jungle Scout – Listing Optimization

Jungle Scout - Listing Optimization & Keyword Scout

Jungle Scout specializes in simplifying the listing optimization process, which is especially helpful if you are a new seller.

The “Keyword Scout” feature not only offers keyword suggestions, but also an “Ease to Rank” score, which can help you target specific keywords more effectively. This information is displayed by a simplified ranking that indicates the difficulty level of each keyword (easy, moderate or difficult).

Finally, I would like to highlight the “Listing Builder” feature, which integrates keyword research directly into the listing creation process, offering suggestions for improvement in real time.


Following this comparison between Helium 10 and Jungle Scout, in my opinion both tools are exceptional, with Jungle Scout being more suitable for beginners and Helium 10 for more advanced users looking for a wide range of tools.

If you are hesitating about which one is best for you, I would say the following:

Helium 10 stands as the most powerful tool for Amazon sellers. With a wide range of tools and functionality, it appeals to sellers who want deep analytical capabilities. Keyword research is top-notch, and its Chrome extension gives you insights on the fly. Keep in mind, however, that the learning curve can be steep. If you’re a beginner or someone who likes to keep things simple, Helium 10 may seem like overkill.

Jungle Scout shines with its simplicity and user experience. For newbie Amazon sellers, this is a fantastic entry point. The seller database feature is a great inclusion, helping you find and browse sellers with ease. Jungle Scout may lack some of the advanced analytics that Helium 10 offers, but it provides a more user-friendly experience. Plus, its educational resources are really helpful.

Frequently Asked Questions

What are the main differences between Jungle Scout and Helium 10?

The main differences lie in their approaches, ease of use and range of features. Helium 10 is an all-in-one suite designed for both new and experienced Amazon sellers. Its learning curve can be noticeable. Jungle Scout, on the other hand, focuses on ease of use and offers a more streamlined experience, especially beneficial for beginners.

Are the Jungle Scout and Helium 10 extensions free of charge?

Helium 10 offers a free version of its Chrome extension. However, to unlock its full potential and access more advanced features, you will need a paid subscription. Unlike Helium 10, the Jungle Scout extension does not have a free version. You’ll need a Jungle Scout subscription to use the extension, which is included in its various pricing plans.

How easy is it to access Helium 10 and Jungle Scout customer service?

Both Jungle Scout and Helium 10 offer robust customer support, including chat support, a knowledge base, and community forums. Helium 10 also has a podcast and weekly webinars, while Jungle Scout offers the ‘Jungle Scout Academy’ with educational videos.

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