12 Best Landing Page Builders to Maximize Conversions in 2024

If you are probably thinking about creating a landing page and you still don’t know which are the best landing page builders on the market to help you capture leads, generate sales and, ultimately, increase your conversion rate, you’ve come to the article you were looking for. In this article, we help you choose the best landing page builder, providing you a detailed overview of their features, advantages and specifying for whom each tool is suitable.


🏆 Our top picks

Leadpages

The best landing page builder for small and mid-sized businesses. Allows you to receive payments and expand your lead list.

swipe pages-logo

Swipe Pages

Fast loading and easy to use software. Offers hundreds of templates. Perfect for designing responsive pages.

optimizepress-logo

OptimizePress

The best landing page builder for WordPress users on the market with a flexible and easy to use drag & drop editor.

Instapage-logo

Instapage

Perfect for marketing agencies and team collaboration. Perhaps the most complete landing page builder on the market.

Whether you are an entrepreneur, a marketer or a small business owner, here you will find the perfect tool to help you achieve your goals.

What are the best landing page builders?

Guiding users correctly through the buying process or collecting their contact information is one of the main goals of any business with an online presence. If you want your sales funnel to work properly and generate a high volume of conversions you will need to create one (or several) effective landing pages.

What is a landing page?

A landing page is the place where a user lands, usually guided by a previous marketing action. Generally, a landing page is a separate tab within a website, developed for the sole purpose of converting visitors into leads, or even directly into customers.

When creating a landing page, you will have to take into account different elements in the configuration and structure if you want to achieve good conversion rates. To give you an idea, according to WordStream, the average conversion rate for landing pages is 2.35% and a good conversion rate should be between 2% and 5%.

Our recommendation when creating landing pages is to use a landing page tool that allows you to achieve high conversion rates. These tools have proven their effectiveness and will help you create a landing page quickly, regardless of your level of technical knowledge.

Best landing page builders:

  1. Leadpages – The best landing page builder on the market
  2. Swipe Pages – Perfect for quick landing page creation
  3. OptimizePress – Best landing page tool for WordPress
  4. Instapage – Perfect for team collaboration and advanced A/B testing
  5. Unbounce – Best for conversion rate optimization (CRO)
  6. Landingi – Extensive layout customization and analytics
  7. Elementor – Best for WordPress users looking for design flexibility
  8. HubSpot – For companies looking for an integrated marketing and sales solution
  9. Mailchimp – Perfect for small businesses and freelancers already using Mailchimp
  10. MailerLite – Perfect for selling digital products or subscriptions
  11. GetResponse – Ideal for marketing teams looking to combine with email marketing
  12. Ucraft – For those looking for high-impact designs

1. Leadpages

Leadpages is a company founded in 2012 and based in Minneapolis (USA) that offers a powerful landing page builder for small and medium businesses looking to generate conversions, capture leads and generate sales. From our point of view it is the best solution for those looking to create a high impact landing page in a simple way and without programming knowledge.

Its price is reasonable, as it offers a very good volume of features and functionalities. Compared to other similar tools, we could conclude that it offers average prices. We recommend you to take the 14-day free trial, to test the tool in depth.

Key features

  • A/B testing
  • Beautifully designed templates to generate high conversion rate
  • Integrations with dozens of popular tools
  • All templates are mobile-friendly and adjust perfectly to different screen sizes
  • Access to all statistics from the dashboard

Plans & Pricing

  • Standard: $49/month. For 1 landing page with unlimited traffic. Includes hosting
  • Pro: $99/month. For 3 landing pages with unlimited traffic. Includes hosting

Note: If you sign up for any annual plan you will save 25%

Pros

  • No traffic limitations (unlike other softwares)
  • Affordable prices
  • You can create landing pages quickly without coding knowledge
  • Excellent template quality
  • Extensive integration options with other tools

Cons

  • Drag and drop editor is somewhat complex to use due to the number of options
  • Limited A/B testing in the standard plan
  • Somewhat limited options for forms

Free trial

2. Swipe Pages

Swipe Pages, a company founded in 2020 in Singapore, offers one of the best landing page software with more than 35,000 landing pages created to date. Undoubtedly, one of the most recommended landing page builder for small and medium-sized businesses, marketers and entrepreneurs. This software features open source, self-editable templates with a drag and drop editor.

Another remarkable element is the adaptability of these landing pages to mobile devices and the average loading time is less than two seconds. Finally, it should be noted that Swipe Pages uses AMP (Accelerated Mobile Pages) technology, which is served from Google’s cache and allows pages to preload quickly to offer a better browsing experience to users.

Key features

  • Open source editor focused on maximising user experience (UX)
  • A/B testing and Google Analytics data
  • Integrations with eCommerce, email marketing and CRM tools
  • SEO optimization and lead generation plugins
  • Template manager, campaigns and publication planner

Plans & Pricing

  • Start Up: $39/month. 20.000 visits/month and unlimited subdomains.
  • Marketer: $89/month. 50.000 visits/month and up to 5 users
  • Agency: $199/month. 500,000 visits/month and unlimited landing pages.

Note: If you sign up for any annual plan you will save 40%

Pros

  • Perfect for AMP and responsive designs
  • Great for small businesses and marketing agencies
  • Lead generation and traffic analytics
  • You can edit the templates using a “Drag & Drop” editor
  • Eye-catching designs to increase conversion rates
  • Publication scheduler to save time and effort

Cons

  • Low volume of templates in basic plans
  • Somewhat complex CSS customization
  • Technical support something that needs to be improved

Free trial

3. OptimizePress

OptimizePress is your best choice if you are a WordPress user. Developed in the UK, this software has been used by over 125,000 users to date, so if you’re looking to create a WordPress landing page with a top-notch tool, you should consider using it.

This landing page tool offers more than 250 conversion-optimized templates that you can modify as you like. It also allows you to connect your Stripe account in a few clicks to receive payments directly on your site. If you have decided to create a WordPress landing page, this option is definitely one of the best.

Key features

  • The tool allows you to create membership sites
  • You can create product launch pages, registration pages, video sales pages or lead magnet pages
  • Integration with email marketing tools and CRMs
  • A/B testing and analytics
  • Includes an automatic form generator
  • Programmable publishing options

Plans & Pricing

  • Builder: $129/year. Unlimited traffic and lead generation with 1 personal page.
  • Suite: $199/year. Funnel optimizer and leads generation on any page or site
  • Suite Pro: $249/year. Up to 5 customer pages and unlimited landing pages.

Pros

  • Offers personal and agency plans
  • Integrates with social media and email platforms
  • Lead generation testing
  • Powerful drag-and-drop live editor
  • Sales funnel builder and SEO optimization

Cons

  • You need to have some knowledge about WordPress
  • Learning curve is a bit slow
  • It does not offer free plans

Free trial

4. Instapage

Instapage is one of the most popular landing page builder, ideal for agencies and marketing professionals. Developed in 2012 in San Francisco (USA), it is considered as one of the most powerful landing page tools.

Perfect for team collaboration, Instapage has a very useful tool for increasing conversion rates and generating leads. The company boasts an average conversion rate of 16%, which is certainly unbeatable. Its main differentiation in the market is the A/B testing and conversion rate analysis, which makes it an ideal tool for companies of all sizes and industries.

Key features

  • Collaborative and open source editor
  • Efficiency testing and conversion analysis
  • Exportable contact files and databases
  • APIs for ecommerce platforms and email marketing tools
  • Programmable publishing options

Plans & Pricing

  • Building: $299/month (monthly fee) and $199/month (annual fee). Unlimited traffic and domains; analytics and A/B testing.
  • Custom: Custom pricing with unlimited features and tool customization.

Pros

  • Allows you to create an intuitive collaborative environment
  • Excellent analytics and conversion testing tools
  • Ideal for optimizing the post-click experience
  • The templates are amazing and very well structured
  • Drag-and-drop builder is easy to use and offers powerful features

Cons

  • Although it has great features, it is a somewhat expensive tool
  • Its interface is complex to use until you get used to it
  • Technical assistance is provided by email

Free trial

5. Unbounce

Unbounce is another practical and easy-to-use landing page creator that could not be missing in this ranking. It was developed in Canada in 2009 as one of the best solutions for converting visitors into customers. It stands out for its automatic copywriting tool with artificial intelligence (AI), which allows you to generate content for your landing pages.

In addition, this software has an excellent drag-and-drop editor with which you can modify any of the more than 100 high-converting landing page templates. It also offers a wide range of integrations with eCommerce platforms, CRMs, email marketing and analytics tools, chat and many others. It is undoubtedly one of the best landing page builder available today.

Key features

  • Integrates a tool that automatically identifies conversion patterns
  • More than 100 high converting templates or possibility to create a design from scratch
  • You can add custom JavaScript, CSS and HTML to any page
  • Access to more than 850,000 free professional-quality images
  • You can edit the design details in an advanced way

Plans & Pricing

  • Launch: $99/month. Up to 500 conversions and up to 20,000 visitors.
  • Optimize: $145/month. Up to 1000 conversions and up to 30,000 visitors.
  • Accelerate: $240/month. Up to 2500 conversions and up to 50,000 visitors.
  • Concierge: Starting at $625/month. More than 5,000 conversions and more than 100,000 visitors.

Note: If you sign up for any annual plan you will save 25%

Pros

  • Great CRO tool, as you can easily create and test landing pages, sticky bars and pop-ups
  • It provides you with an IA tool to instantly generate persuasive texts
  • Flexible and highly customizable editor
  • You can identify the conversion attributes of your visitors
  • Offers great web performance and loading speed

Cons

  • Customer support service has some weaknesses
  • The “Launch” plan offers several limitations
  • More expensive tool than competitors

Free trial

  • 14 day free trial with money back guarantee
  • Unbounce Discount: Get 20% discount for the first 3 months – View offer

6. Landingi

Landingi, created in Poland in 2013, is a powerful and user-friendly landing page builder designed for businesses and individuals who want to optimize their digital marketing strategies and maximize conversions.

The platform offers over 300 professionally designed templates that can be tailored to fit a range of different industries and marketing campaigns, including e-commerce, lead generation, event registration, and more. Overall, Landingi is a robust and complete landing page tool that you can try for a 14-day trial period.

Key features

  • Simple drag-and-drop landing page creator for building responsive pages
  • Free image and icon library
  • Includes a pop-up creator so you can capture visitors’ attention
  • It has an advanced form builder that can be integrated with external tools

Plans & Pricing

  • Free: Free plan. 1 published landing page and unlimited conversions
  • Professional: $49/month. Unlimited landing pages and no Landingi logo
  • Agency: $149/month. Unlimited client workspaces, audit log and advanced permissions

Pros

  • You can quickly perform A/B testing by duplicating landing pages with a single click
  • Offers optimization tools for PPC (Pay Per Click) campaigns
  • Wide variety of predesigned templates
  • It is one of the fastest tools for building landing pages

Cons

  • The free plan includes the Landingi logo (as an advertisement)
  • Provides basic analysis tools

Free trial

7. Elementor

Elementor is undoubtedly one of the most popular softwares on the digital landscape. This website builder integrates seamlessly with WordPress and has a very intuitive drag-and-drop editor. With this software you can create great landing pages to capture valuable information or even payments. It is designed for you to build dynamic websites quickly. Developed in Israel in 2016, this tool is known for its intuitive interface, flexibility and extensive customization options.

We have placed the software in this position because we consider that the others have more specific functionalities to create landing pages. This well-known WordPress plugin is an all-in-one solution that stands out for allowing you to design and edit even the smallest detail of your website. Great tool for entrepreneurs, marketing professionals and marketing agencies.

Key features

  • Seamless integration with WordPress
  • Offers a visual drag-and-drop editor that is easy to use for beginners
  • Provides a library of pre-designed templates
  • You can adjust the designs for different screen sizes
  • Gives users the ability to create and manage a variety of popup styles

Plans & Pricing

Elementor offers a free plugin with basic features and several pricing plans for its Pro version.

  • Essential Plan: $59/year. 1 license of Elementor Pro. Does not include hosting
  • Advanced Plan: $89/year. Up to 3 licenses of Elementor Pro. Does not include hosting
  • Expert Plan: $159/year. Up to 25 licenses of Elementor Pro. Does not include hosting
  • Agency Plan: $279/year. Up to 1000 Elementor Pro licenses and custom support. Does not include hosting

Pros

  • Wide range of design elements, templates, and widgets
  • The drag-and-drop interface is very intuitive
  • Allows advanced customization of all elements
  • The Pro version is very affordable for what it offers
  • Seamlessly integrates with a wide range of third-party applications and services

Cons

  • Offers customer support with slow response times in many cases
  • Some of its advanced functions can be complex to master
  • Sometimes there may be compatibility issues with other WordPress themes or plugins

Free trial

8. HubSpot

HubSpot, founded in the United States in 2006, is one of the most important companies in the digital marketing field thanks to the set of tools it offers. HubSpot’s free landing page builder is a small part of this complete all-in-one marketing platform.

HubSpot is a freemium software that offers a set of powerful features to run your marketing campaigns. This landing page builder features an easy-to-use drag-and-drop interface that allows for high levels of customization. It offers a wide variety of pre-designed templates, all of which are fully responsive to ensure a smooth user experience across different devices. Perfect for businesses and professionals already using tools from the HubSpot ecosystem.

Key features

  • Offers an intuitive interface for designing landing pages
  • The builder integrates with HubSpot’s CRM
  • Provides a variety of pre-designed, responsive templates
  • It features an automatic form generator
  • Offers in-depth analytics to track and measure page performance

Plans & Pricing

  • Starter: From $18/month. 1000 email contacts and forms automation
  • Professional: From $800/month. 2000 email contacts and marketing automation
  • Enterprise: From $3,600/month. Up to 10,000 contacts and customized CRM and conversion support.

Note: If you sign up for any annual plan with the Starter and Professional plans you get a 10% discount

Pros

  • Keeps all your marketing, sales and customer service data in one place
  • A/B testing allows you to optimize your landing pages
  • Easy-to-use drag-and-drop landing page tool
  • Landing page builder makes it easy to capture visitor data

Cons

  • It offers a limited selection of templates compared to other landing page tools
  • Large price difference between plans
  • Designed for use when using the HubSpot ecosystem

Free trial

9. Mailchimp

You probably already know Mailchimp as one of the best email marketing tools. But you may not know about the huge revolution they have implemented in their software in recent years to transform it into a suite of marketing tools. That’s why you can now get to know Mailchimp’s landing page builder with an intuitive drag-and-drop editor and a generous (but limited) free plan.

Founded in 2001 in Atlanta (USA), Mailchimp is one of the most widely used tools in digital marketing with more than 12 million customers. Mailchimp’s landing pages are free for all users, so we encourage you to try them out. It is true that this software is not a reference in the field of landing pages like other tools such as Leadpages, Swipe Pages or Landingi, that is why we assign it this position in the ranking.

Key features

  • Allows you to create forms to collect contact information
  • Integrates with other Mailchimp features and various third-party platforms
  • Provides customizable templates and basic design elements
  • Basic drag & drop editor
  • Advanced segmentation and automation on paid plans

Plans & Pricing

If you want to create a landing page you need to subscribe to one of their marketing plans:

  • Free: Free plan. Allows you to create a basic landing page. Marketing CRM and up to 1,000 contacts
  • Essentials: $13/month. Features free plan + Templates for email and landing pages, lead segmentation, A/B testing and advanced automations. Up to 5,000 contacts
  • Standard: From $20/month. Essentials plan features + Dynamic content, behavioural retargeting and customized templates. Up to 6,000 contacts
  • Premium: From $350/month. Standard plan features + Advanced segmentation, comparative reports and priority phone support. Up to 150,000 contacts

Pros

  • Offers a generous free plan (with limitations)
  • You will have access to a free set of tools
  • Perfectly integrates with Mailchimp’s email marketing services
  • Provides detailed analysis and reporting
  • Modern and minimalist template designs

Cons

  • Access to many features requires a paid plan
  • The services offered in the field of landing pages can be somewhat limited
  • It can take time for any user to understand and take full advantage of all the features
  • The selection of templates offered is quite limited

Free trial

10. MailerLite

MailerLite is a company based in Dublin (Ireland) and founded as a web design agency in 2005 by the Lithuanian Ignas Rubežius. In 2010 the company transformed itself by developing an email marketing tool that continued to grow and improve over time to become a powerful tool that any marketer knows. Today MailerLite offers you the possibility to create websites, online stores, landing pages and email marketing campaigns.

Like other software originally designed for email marketing, MailerLite offers a simple but not very advanced landing page builder. Compared to other much more “specialized” software such as Leadpages, Swipe Pages or Landingi, it offers a much simpler solution and a great free plan so you can try it out and see how it suits your needs.

Key features

  • Intuitive and easy-to-use landing page creator interface
  • Sign-up forms and pop-ups
  • Management and segmentation of subscribing users
  • Access to reports and subscriber profiles
  • Includes a survey and questionnaire builder

Plans & Pricing

  • Free: Free plan. Up to 10 landing pages and for up to 1,000 subscribers. Access for 1 user. Does not allow you to use the preconfigured landing page templates or your own domain.
  • Growing Business: From $10/month. You can use your own domain, access preconfigured templates, implement heat maps, create A/B tests or sell digital products. Price for 1,000 subscribers and access for up to 3 users.
  • Advanced: From $21/month. Everything included in the Growing Business plan + Password protected pages and option to add custom code. Pricing for 1,000 subscribers and unlimited user access.
  • Enterprise: Custom pricing and features

Note: If you sign up for any annual plan you get up to 15% discount

Pros

  • Automated form builder available
  • With this tool you can sell digital products and newsletter subscriptions
  • The free plan is generous and allows you to test the software
  • All plans include email support

Cons

  • Free plan does not allow you to create a landing page with your own domain name
  • Lack of advanced design features compared to other tools
  • Provides a small range of landing page templates
  • Free plan does not allow you to modify landing page templates

Free trial

  • Free plan available or 30-day free trial on paid plans

11. GetResponse

Founded in 2011 in Poland, GetResponse is a platform that offers a set of digital marketing tools and is especially known for its email marketing services. Like other similar email marketing companies, it offers a free landing page tool.

This landing page builder well known for its ease of use, offering a library of templates and an intuitive editor to help you create high-converting landing pages without any coding knowledge. If you plan to create lead capture pages, the marketing automation feature can be very useful to create sophisticated email flows based on your audience’s behavior.

Key features

  • Includes a vast library of pre-designed templates
  • Sends automated emails to subscribers based on their behaviour
  • Access to campaign performance data
  • Build multiple versions of a landing page for A/B testing
  • Integration with Google Analytics, Google Tag Manager and Facebook Pixel

Plans & Pricing

  • Free: Free plan. Up to 500 contacts, 1 landing page and unlimited newsletters.
  • Email Marketing: $19/month. Unlimited autoresponders and pages
  • Marketing Automation: $59/month. Scheduling for events, training and webinars.
  • E-commerce Marketing: $119/month. Transactional emails and automatic product recommendation

Note: If you sign up for an annual plan you will get an 18% discount and if you sign up for a biannual plan, you will get 30%.

Pros

  • You can access to resources such as GIFs and images
  • It is easy to connect the landing page to your own domain
  • A/B testing allows you to experiment with different versions of your landing page
  • The free plan is perfect for testing the tool
  • You can use preconfigured sales funnels

Cons

  • Low level of customization not suitable for users looking for a unique design
  • Compared to other competitors, it offers less integrations
  • To access many key features you need to purchase a paid plan

Free trial

12. Ucraft

Ucraft, founded in Armenia in 2014 and with more than 360,000 active users, is another suite of tools that provides access to an advanced website, online store and landing page builder. The payment plans offered by this company include hosting in the Google Cloud environment at very affordable prices.

This website builder allows anyone to create a landing page in a few hours, at affordable prices and without programming skills. Ucraft offers a selection of 120 templates that stand out for their huge visual appeal.

Key features

  • Offers an online store, website and landing page builder
  • Google Cloud hosting solution included
  • Integrations with third-party tools (email marketing, live chat and social media)
  • Create and integrate subscription forms
  • Free icon and image library

Plans & Pricing

  • Free: Free plan. 15 landing pages and Ucraft domain included.
  • Pro Website: $10/month. Unlimited pages and SEO tools included
  • Pro Shop: $21/month. Own domain included and 24/7 support
  • Unlimited: $69/month. All marketing features and personalised support

Note: If you sign up for any annual plan you will get a custom domain for free.

Pros

  • Lifetime free plan available (with very limited capabilities)
  • It provides integrated SEO tools to help you optimize your site for search engines
  • The templates are much more attractive than those of other similar tools
  • Perfect for non-technical people
  • You can create a multilingual landing page if you are targeting an international audience

Cons

  • The process of creating your site may be more difficult because the editor is more complex than others
  • Difficulty in placing some elements with the editor
  • It is a tool more focused on the creation of conventional web pages

Free trial

  • Free plan available. 14 day trial for paid plans with money back guarantee.

Summary of the best landing page builders

Landing Page Builder
Features and Pricing
Leadpages

Leadpages

Standard Plan: $49/month
Includes hosting for one landing page with unlimited traffic

➤ Try Leadpages 14 days free
Swipe Pages

Swipe Pages

Start Up Plan: $39/month
Includes 20,000 visits/month and unlimited subdomains

➤ Try Swipe Pages 14 day free trial
OptimizePress

OptimizePress

Builder Plan: $129/year
Unlimited traffic and lead generation with 1 personal page

➤ Try OptimizePress 30 days with money back guarantee
Instapage

Instapage

Building: $299/month
Unlimited traffic and domains; analytics and A/B testing

➤ Try Instapage 14-day trial with money-back guarantee
Unbounce

Unbounce

Launch: $99/month
Up to 500 conversions and up to 20,000 visitors

➤ Try Unbounce 14 days free trial
Landingi

Landingi

Professional Plan: $49/month
Unlimited landing pages and no Landingi logo

➤ Try Landingi 14 days free trial
Elementor

Elementor

Essential Plan: $59/year
1 Elementor Pro and basic website kits. Hosting not included

➤ Try Elementor 30 days with money back guarantee
HubSpot

HubSpot

Starter: From $18/month
1,000 email contacts and formulation automation

➤ Try HubSpot for free. No credit card required
Mailchimp

Mailchimp

Essential: From $13/month
24/7 technical support and 1.5% Stripe processing fee

➤ Try Mailchimp for free with basic features
MailerLite

MailerLite

Growing Business: From $10/month
No conversion limits and up to 3 users

➤ Try MailerLite 30 days for free
GetResponse

GetResponse

Email Marketing: $19/month
Unlimited autoresponders and pages

➤ Try GetResponse for free with basic features
Ucraft

Ucraft

Pro Website: $10/month
Unlimited pages and SEO tools included

➤ Try Ucraft free with basic features

What is a landing page builder?

A landing page builder is a software or online tool that allows users to create and design specific pages that are typically used for marketing or advertising campaigns. These tools are used to guide potential customers through a conversion funnel and typically target an audience with a common set of needs.

Landing page builders allow you to create many types of landing pages to meet different objectives. Most landing pages are designed to collect information from visitors through a form, promote a specific product, or encourage users to subscribe to a service.

For many businesses, creating an effective landing page is the key factor that will determine the success of a marketing campaign. Most of these tools can be used by non-technical users who can create professional-looking, high-converting landing pages without programming. These programs, commonly used by marketers and entrepreneurs, typically include an editor with an easy-to-use drag-and-drop interface, customizable templates and A/B testing features.

What are the benefits of using a landing page builder?

Landing page builders offer many advantages to their users and in this section we will identify their two main benefits.

On the one hand, they help to easily create and customize landing pages without the need for technical or coding knowledge. Unlike other options, such as using content management systems (CMS) or custom programming, this solution allows anyone, especially marketers, to quickly design and launch landing pages that fit specific campaign objectives. Most builders also include a wide variety of pre-designed templates to suit any brand identity and help reduce launch times.

On the other hand, they often include analytics and testing tools that provide information about page performance and allow you to create different variants for optimizing conversion rates. This can help marketers optimize their landing pages for better results. Most builders also offer integration with other marketing tools, such as email marketing services or CRM software to simplify and improve marketing efforts.

Key features when choosing a landing page builder

If you’ve made it to this section, you have probably decided that using a landing page builder is the best option for you. But what aspects should you consider when choosing one of these tools?

When choosing the right landing page builder for your digital project, it is essential that you understand what features to look for. All tools have similar elements but with differences, and depending on your specific needs, some may be more useful than others. Here are some of the key features to keep in mind when choosing the ideal landing page generator for your business.

1. Ease of use

Depending on your level of digital expertise, ease of use is key when choosing a landing page builder. If you have no web design experience you should choose a tool with an easy-to-use interface and drag-and-drop features. In this ranking we could highlight that both Leadpages and Swipe Pages have the most user-friendly editors on the market.

2. Customization level

While pre-designed templates are great, it’s also important that you can customize your landing page to fit the look of your brand. We recommend choosing a builder that allows you to easily change colors, fonts, images and layouts to align with your brand identity. Tools that allow for greater design flexibility include Unbounce (ideal for marketers and agencies), Landingi (for entrepreneurs and small businesses) and OptimizePress (for WordPress users).

3. Responsive design

Nowadays, the vast majority of tools on the market offer responsive design templates. However, make sure that they provide a landing page builder that guarantees that your pages will look good on any device. A responsive design automatically adapts to different screen sizes, ensuring that your page looks good whether it is viewed on a desktop computer, tablet or smartphone.

4. Integration capabilities

Note that in most cases you will need to integrate your landing page with other tools. We recommend that you check the official sites for integrations, especially with email marketing software, CRM systems and web analytics tools. These integrations will help you track your page and manage leads more easily.

5. Analytics and tracking

Understanding your landing page performance is crucial in order to make improvements and maximize conversions. This is a must if you want to be successful in driving conversions. We recommend that you choose a builder that includes built-in analytics tools to track metrics such as page views, conversion rates, bounce rates and many other metrics.

6. Customer support

No matter how easy it is to use a landing page builder, you may have to deal with questions or problems along the way. That’s why we recommend that you choose a landing page creator that offers good customer service, through live chat, a help center, email or phone support. Getting help when you need it can make the whole process of creating your landing page smoother and more efficient.

Summary and conclusions

We come to the section of conclusions and final thoughts, after analyzing what we consider to be the best landing page builders. Each tool has its strengths, but at the end of the day, your choice should be in line with the needs and goals of your business.

Among the dozen we’ve explored, four landing page builders rise to the top of our list. They are Leadpages, Swipe Pages, OptimizePress and Instapage. These tools strike a very good balance between user-friendly design, customization and robust analytics capabilities. While it’s important to educate yourself before choosing a tool, you can’t go wrong with any of these options.

🏆 Our top picks

  1. Leadpages – The best landing page builder on the market
  2. Swipe Pages – Perfect for quick landing page creation
  3. OptimizePress – Best landing page tool for WordPress
  4. Instapage – Perfect for team collaboration and advanced A/B testing

Remember, the best landing page builder is the one that makes your job easier, allows you to display your creativity and ultimately drives your business growth. Now it’s your turn to choose! If you have any comments, feel free to write them down here below 😉

Frequently Asked Questions

What are the most popular landing page builders?

There are many types of landing page builders on the market, but a few tools stand out for their popularity and success. Some of the best landing page builders are Leadpages, Swipe Pages, OptimizePress, Instapage and Unbounce. However, the best tool for you will depend on your specific needs and goals.

Why use a landing page builder?

Landing page builders help businesses create attractive, functional landing pages designed to convert visitors into leads or customers. They make it easy to add images, text, forms, and buttons, and often include features for A/B testing, SEO optimization, and analytics.

What is the cost of a landing page builder?

The cost of landing page builders can vary greatly depending on the features offered. Some platforms provide free basic plans, while others may cost hundreds of dollars per month for advanced features and capabilities. Most platforms offer a range of plans to fit various budgets and needs.

How to choose the right landing page builder?

When choosing a landing page builder you should consider factors such as level of customization, ease of use, integration capabilities, analytics tools, A/B testing options and quality of customer support. It is also essential to consider your budget and your specific needs.

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