If you have landed on this article it is because you are wondering how much does a landing page cost. Don’t worry, because you are not alone. In this article I’m going to break down the three price ranges you can find on the market and give you some concrete figures.
Depending on your project and your specific needs, you will need to know the price of creating a high-converting landing page to support your digital marketing strategy. Whether you’re an entrepreneur looking to capture leads, an established business owner, or a marketer looking to launch a new product, believe me that a well-designed landing page can make all the difference in your online success.
Stay tuned until the end for the full price breakdown, let’s get started 😉
Summary: How Much Does a Landing Page Cost?
First of all I want to show you a summary table where you can see the three main scenarios in which you can find yourself. The most common way to create a landing page is by using landing page builders, using a content management system (CMS) such as WordPress or by hiring a freelancer or agency.
Summary table: Landing Page Cost
| Landing Page Builder | CMS (WordPress) | Freelancer or Agency | |
|---|---|---|---|
| Price Range | $25 – $100/month | $50 – $500 initial setup | $1,000 – $10,000+ |
| Recommended For | Beginners or intermediate users, Small businesses | Intermediate or advanced users, Bloggers, SMBs | Enterprises, Custom needs, Brands |
| Recommended Tools/Pages | Leadpages, Landingi, Instapage, Unbounce | OptimizePress, Elementor, Divi | Upwork, Fiverr |
| Launch Time | Quick (hours to days) | Moderate (days to weeks) | Longer (weeks to months) |
| Flexibility in Design | Limited to moderate | Moderate to high | Very high |
| Additional Notes | Subscription usually includes hosting and templates | Ongoing cost for hosting ($5 – $50/month) | Costs vary depending on complexity and scope |
Landing page builders are ideal for beginners or non-technical users. These tools usually offer a simple drag-and-drop interface and allow you to choose from several pre-designed templates. Their cost is quite affordable and usually ranges from $25 to $100 per month.
The second option is to use a content management system (CMS), such as WordPress. This is ideal for intermediate users with some technical knowledge. Initial setup costs can range from $50 to $500, depending on whether you opt for free or premium themes and plugins. Then you have to add the cost of web hosting and domain, which usually ranges from $5 to $50 per month.
Finally, if you are looking for a solution tailored to your brand, the ideal is to hire a freelancer or agency. While this is the most expensive option, ranging from $1,000 to over $10,000, it offers the highest level of customization.
1. Cost of a Landing Page using a Landing Page Builder
Now that we’ve summarized the big picture of landing page costs, let’s dive into pricing using a landing page builder.
This type of tool is ideal for beginner or intermediate users looking for a quick and easy way to create landing pages. This format is perfect for those who plan to create a low-cost landing page and generally want to purchase a monthly subscription that includes all costs.
To make things easier for you, I’ve put together a table that breaks down the overall costs involved in creating a landing page. In later sections we will also evaluate these same aspects.
| Expense category | Average market price | Included in subscription? | Notes |
|---|---|---|---|
| Subscription Price | $25 – $100+/month | – | The price varies depending on the functionalities you get |
| Domain Name | $10 – $20/year | Often | Often free for the first year with some subscriptions. Renewal fees may apply. |
| SSL Certificate | $0 – $10/year | Yes | Critical for website security; check if your subscription includes it. |
| Hosting | $5 – $50/month | Yes | Always included in the landing page builder subscription. |
| Themes | $0 – $70 each | Yes | Premium themes are included with subscription |
| Website Design | DIY – $1,000+ | DIY | You must edit the landing pages on your own with a simple editor |
| Security | $0 – $20/month | Yes | Landing page builders include the necessary security for your site |
| Site Maintenance | DIY – $100/month | DIY | If you wish to update sections or functionalities, you will have to do it yourself. |
| Customer Support | $0 – $100/month | Yes | These software always include a customer support service. |
As you can see, most landing page builders include everything you need to create a landing page in the subscription price. Without a doubt, this is the most low-cost and simple option to create a landing page.
Prices for landing page builders typically range from $25 to $100 per month, depending on the type of plan and software you choose. Some builders also offer free plans, but I don’t recommend them, as they generally only allow you to create a landing page on a default subdomain and not on a custom domain.
Some of the most popular landing page builders you can use are Leadpages, Landingi, Instapage or Unbounce.
Advantages of using a Landing Page Builder
- Low cost landing page: Many landing page builders offer free plans or affordable starter plans. This means you can dive into the world of landing pages without making a large investment.
- Quick launch: Using a builder can dramatically reduce the amount of time you spend on developing a landing page. With templates and drag-and-drop functionalities, you don’t need to wait for a developer to turn your vision into reality.
- Scalability: As your business grows, your landing page can grow with you. Most builders offer tiered pricing plans to access more features based on your needs.
- No hidden costs: Normally, these softwares offer transparent pricing, so that you know exactly what you are going to pay in advance. This avoids surprises.
- Bundled services: Landing page builders include extras such as hosting, SSL certificates, themes and security features in their packages. Separately, these services can be much more expensive.
Disadvantages of using a Landing Page Builder
- Limited customization: Although you often have many templates to choose from, you are usually limited by an editor that will allow you to modify many (not all) elements of your landing page.
- Recurring fees: Most builders operate on a subscription model. Although monthly or annual fees may seem small, you have to afford an ongoing payment.
- Learning curve: Although most builders are designed to be easy to use, there is still a learning curve. You will have to spend some time to master the tool.
For whom is it advisable to pay this price for a landing page?
- Those looking for an affordable way to create a landing page
- Those who want the fastest solution
- People with a basic or intermediate level of technical knowledge
- Users who want ongoing support included in the price
2. Cost of a Landing Page using a CMS (WordPress)
The second scenario I present to you is the use of a CMS (such as WordPress) to build your landing page. The WordPress world is a paradise for those who want control and a high level of customization. It is the ideal choice for users with a medium to high level of technical knowledge.
Like landing page builders, this is an affordable option, but you will have to take on more responsibilities and buy everything separately. As an advantage, you can customize your landing page down to the smallest detail, with builders such as OptimizePress, Elementor or Divi.
Let’s see how the costs break down:
| Expense category | Average market price | Notes |
|---|---|---|
| Domain Name | $10 – $20/year | Prices can vary widely based on the domain’s popularity and registrar. |
| SSL Certificate | $0 – $10/year | Free options like Let’s Encrypt are available, but premium SSLs come at a cost. |
| Hosting | $5 – $50/month | Prices vary based on the hosting plan, which can range from shared to dedicated servers. |
| Themes | $0 – $70 each | There are many free themes, but premium themes offer more features and customization. |
| Website Design | DIY – $1,000+ | If you have some knowledge, you may be able to do it on your own. If not, you can delegate it to a third party (see next section). |
| Security | Free – $300/year | Basic plugins are free, but for robust security features, premium solutions are available. |
| Site Maintenance | DIY – $100/month | Can be DIY but many opt for a maintenance package that includes updates and support. |
| Customer Support | $0 – $100/month | WordPress forums are free, but dedicated support, like managed WordPress services, can cost extra. |
As you have seen, the cost of creating a landing page with a CMS like WordPress can be very varied and depend largely on your choices and needs.
Although you can start with a small budget, on average, you can create a WordPress landing page with an initial setup of between $50 and $500 and adding hosting and domain costs that can range from $5 to $50 per month.
Some of the most popular builders that you can use in WordPress when creating a landing page are OptimizePress, Elementor or Divi.
Advantages of using WordPress to create a Landing Page
- Tailored budget: You can adapt your budget to your needs and opt for free or paid themes and plugins. From my point of view, if you want a high converting landing page it is more advisable to use premium elements.
- Ownership: By purchasing each component separately, you become the owner. This can be more cost-effective in the long run, as you are not tied to ongoing subscription fees.
- Extensive customization: With thousands of themes and plugins available, both free and paid, and a high level of customization, you can create a landing page that is highly optimized for conversions.
- No recurring subscription fees: Unlike landing page builders that charge a monthly fee, WordPress itself is free to use. You only pay for what you need, such as hosting or premium plugins and themes.
Disadvantages of using WordPress to create a Landing Page
- Initial time investment: The DIY nature of WordPress means that you will spend time setting up and customizing your landing page. If you’re not tech-savvy, the learning curve could be steep.
- Maintenance costs: Plugins and themes need to be updated, and security issues may arise. You should be aware that maintenance costs must be covered by your time or by outsourcing to a third party.
- Hidden costs: Although WordPress is free, themes, plugins and other premium add-ons can cost a lot. If you’re not careful, you can end up spending more than you originally planned.
For whom is it advisable to pay this price for a landing page?
- Those looking for an affordable way to create a landing page
- Those looking to launch a landing page in a short time
- People with a medium-high level of technical knowledge
- Users who know how to solve any problems or who delegate these tasks to a third party.
3. Cost of a Landing Page by hiring a Freelancer or Agency
When you want to create a landing page with a high level of customization or want to delegate tasks to a third party, hiring a freelancer or agency can be an excellent option.
This approach allows you to leverage the specialized expertise of professionals and often results in a polished, high-converting landing page. However, it’s no secret that custom solutions tend to be considerably more expensive. By the way, if you are looking for freelancers who design landing pages, you can easily find them on Upwork or Fiverr.
To make it clearer, here is a table with the total costs that you should consider if you are going to hire professionals.
| Expense category | Average market price | Notes |
|---|---|---|
| Domain Name | $10 – $20/year | Normally you hire it on your own, but some agencies offer it as part of a package. |
| SSL Certificate | $0 – $200/year | Some agencies include SSL in their package, or you can purchase your own. |
| Hosting | $100 – $300/year | Agencies might offer hosting solutions, which can sometimes be pricier but include better support. |
| Themes | $0 – $150 | Cost may be included in the web design or billed separately for premium themes. |
| Website Design | $500 – $10,000+ | Landing page design price varies drastically based on complexity, number of revisions, and the expertise of the designer. |
| Security | $100 – $500/year | Premium security solutions, often included in agency packages. |
| Site Maintenance | $50 – $300/month | Maintenance packages can include updates, minor changes, and ongoing support. |
| Customer Support | Included – $100/month | Some agencies include support in their maintenance packages, others bill separately. |
The total cost of creating a landing page by hiring a freelancer or agency can vary greatly depending on the complexity of the project and the level of expertise you are looking for.
If you opt for this route, most of your budget is likely to go towards web design, which can range from $500 to over $10,000. Other expenses, such as domain name, SSL certificate and hosting are usually lower, but you should keep them in mind. Depending on the agency or freelancer, these costs may be included in the service or billed separately.
It is essential for you to understand that when you opt for a professional you will be paying for a service that includes their experience, time and expertise. Therefore, although the initial costs may seem high, you will be investing in a personalized and custom-made landing page.
Advantages of hiring a Freelancer or Agency for your Landing Page
- Professional experience: There is no doubt that one of the biggest pros is the high level of experience that these professionals usually have. Experienced designers and developers can make your landing page shine, which can lead to better conversion rates.
- Time savings: Time is money. When you hire a professional, you save the hours (or days, or weeks) it would take to do it on your own.
- Level of customization: All the ideas you have in mind can be captured in your landing page. Hiring professionals allows you to opt for maximum customization.
Disadvantages of hiring a Freelancer or Agency for your Landing Page
- High upfront costs: The initial cost can be high, especially for small businesses or entrepreneurs. A custom landing page can cost several thousand dollars.
- Vendor dependency: Once you have the landing page, to make changes or updates you will probably need to go back to the original creator, which may generate some dependency.
- Variable quality: A freelancer or agency does not always mean top-notch service. The quality of work can vary greatly depending on who you hire.
For whom is it advisable to pay this price for a landing page?
- Those who have enough budget to hire professionals
- Those who are not in a hurry to launch their landing page
- People without technical knowledge or who are looking to delegate these tasks to a third party
Final Conclusions
Well, to summarize and draw some conclusions the best option largely depends on your specific needs, technical knowledge and budget.
Landing page builders offer a simple, all-in-one pricing model, ideal for beginners and costing between $25 and $100.
Another affordable option is WordPress, which offers a more flexible and scalable option suitable for intermediate to advanced users, though with a potentially steeper learning curve and separate costs for each component. It usually requires an initial setup of between $50 and $500 and a monthly hosting and domain cost of between $5 and $50 per month.
Finally, hiring a freelancer or agency can provide you with a highly customized and professional-looking landing page, but often at a highly variable cost of between $1,000 and $10,000.
If you take these factors into account, I hope you can make a better decision 🙂
Want to learn more?
- 12 Best Landing Page Builders to Maximize Conversions
- 30 Inspiring Landing Page Examples that Convert
- 10 Types of Landing Pages and How to Use Them Effectively
Frequently Asked Questions: Landing Page Cost
The cheapest option would be to use a free version of a landing page builder (such as Landingi, HubSpot or MailerLite) or a free WordPress theme. However, these options tend to have many limitations and few customization options.
The costs of maintaining a WordPress landing page can vary. If you do it yourself, the cost will be basically time and sometimes you may need to hire some premium elements or solutions. For a professional maintenance, you can pay between $50 and $300 per month.
Initial design and configuration are usually one-time costs. However, later on you may incur additional costs for upgrades, maintenance and possible additional features.
