30 Inspiring Landing Page Examples that Convert in 2023

Landing pages are core elements of any digital marketing campaign. They can boost or reduce your conversion rates depending on their design and structure while they play a big role in transforming visitors into customers. If you’re starting from scratch and want to see some of the best landing page examples, you’ve come to the right article.

In this article, we don’t just show you what works, we look at what may be the reasons for their success. That’s why we have made an analysis of the key components of these landing pages, such as design, content and structure, which together lead to good conversion rates. Let’s dive in!

How we analyze these Landing Page Examples

First of all, it’s time to explain how we examined these examples. After reviewing a large volume of landing pages, we’ve broken down their various components and analyzed the role each element plays when displaying to the audience.

That is why we have asked these types of questions:

• Is the design clean, attractive and easy to use?
• Does it have persuasive copy and clearly communicates the unique value proposition?
• Is the call to action compelling and easy to locate?
• Does the page match the expectations and needs of the target audience?

IWhen reviewing these examples, we considered some key factors (among many others) such as design, copy, calls to action and alignment with user objectives.

🏆 Best Landing Page Builders:

List of Best Landing Page Examples

In this article we will look at some of the most effective and inspiring landing pages that can be found while browsing the Internet. Each example has been chosen for its ability to capture attention, communicate a clear message and persuade visitors to take action.

Keep scrolling to discover landing page examples that are doing well. We hope you find these examples helpful 😉

1. HelloFresh

HelloFresh is an international meal kit delivery service that provides customers with fresh, pre-portioned ingredients and easy-to-follow recipes directly to their doorstep. This subscription landing page example displays an exclusive offer and attempts to convert visitors into customers.

What do we like the most?

• The background photograph is a good representation of the brand identity
• They use two CTA buttons “Order ASAP” and “Claim your offer” to increase the sense of urgency
• The headline has an excellent font size and describes the benefit really well
• The navigation links in the header have disappeared to prevent the user from leaving the site

What can be improved?

• The background color of the main image does not match the corporate green

2. Polestar

Polestar is a Swedish automotive brand owned by Volvo Cars and its parent company, Geely. It is known for designing and manufacturing high-performance electric vehicles (EVs) and hybrids. This landing page example is amazing and is oriented to explain the product through a special navigation as you scroll.

What do we like the most?

• The scrolling navigation, videos and dynamic elements make it a very attractive page
• The page describes the benefits of the vehicle as you scroll down
• The images are very professional, which is perfect for the brand

What can be improved?

• The CTA button at the top right is unnoticed due to its color and size

3. Auth0

Auth0 is a flexible, drop-in solution to add authentication and authorization services to applications. They help in securing and ensuring a seamless experience for users across applications. In this squeeze page example they request the user’s email address to download a free whitepaper.

What do we like the most?

• Clean and modern design
• The headline is eye-catching and clear enough
• Balance between graphical elements and text makes it easy to absorb information

What can be improved?

• The main menu offers visitors the possibility to leave the page without converting
• The “Next” call to action could be improved with a stronger message

4. BODi

BODi is a health and wellness company that offers high-protein meal replacement shakes and other nutritional products designed to support a balanced lifestyle. To promote their membership, they have created a landing page with a 14-day free trial.

What do we like the most?

• The use of a background video fits very well with their brand philosophy of energetic living
• They show the average user rating and comments on recognized sites
• The color of the button stands out and the CTA is displayed in several places
• The top navigation menu has been removed

What can be improved?

• Navigation links in the footer can drive potential customers away from the landing page
• They could display a selection of user reviews that talk about the service

5. Skillshare

Skillshare is an online learning community that offers thousands of inspiring classes for creative and curious people on topics including illustration, design, photography, video, freelancing, and more. This well-known company has some of the best landing page examples, due to their simplicity and design. In this case, they encourage users to try the platform free of charge for one month.

What do we like the most?

• The company’s main objective is clearly defined
• The headline has a good size and indicates the main benefit
• It is important to highlight where each element has been placed in this perfect structure
• The color palette and typography are the corporate ones

What can be improved?

• The CTA buttons below could be slightly larger to attract attention
• They could add some real testimonials from people who have tried the membership

6. Taboola

Taboola is a content discovery and marketing service, offering a platform for publishers to monetize their content and for marketers to distribute their messages to target audiences. In this landing page example we can see that they offer a free eBook in exchange for user data.

What do we like the most?

• The structure and design of this landing page are close to perfection
• They explain very well what the lead magnet contains and what value it brings to users
• Headline and text are effective in capturing visitors’ attention

What can be improved?

• The color of the CTA button stands out, but the white text inside does not
• The form asks for too much data, perhaps it could be reduced

7. Wix eCommerce

Wix eCommerce is a platform that allows users to create, manage and promote online stores. In this example we see a visually appealing squeeze page that asks for the user’s email address to start a free trial.

What do we like the most?

• The image serves as a visual representation of the software and provides a good contrast to the white text
• The red color of the CTA button catches the attention of users
• Without navigation there is no visible way out of the page

What can be improved?

• The headline does not explain a clear benefit

8. Zoho CRM

Zoho is a comprehensive suite of online productivity tools and SaaS applications, offering everything from CRM software to email hosting and collaboration tools for businesses of all sizes. In this example we can see the classic lead generation landing page to get started for free with this CRM.

What do we like the most?

• Simple and clean design
• Design that hides the navigation menu to keep the user on the page
• The CTA on this page captures the user’s desire to get started immediately

What can be improved?

• They could have added some kind of image, video or visual element.
• The phone number is requested, which may result in fewer conversions

9. Axis

Axis is a company that focuses on smart home technology, particularly in the area of window shades. In this landing page example, they present their flagship product, the Axis Gear, a device designed to automate window shades and blinds.

What do we like the most?

• Their professional design that effectively communicates trust and reliability
• Professional photographs are used to improve the level of this product landing page
• The call-to-action button stands out for its red color and size

What can be improved?

• The width of the landing page is not aligned on some screen sizes
• In some areas the font size and color could be improved

10. IKEA Family

IKEA Family is a loyalty program from the international home products retailer IKEA, designed to offer members exclusive product discounts, special offers, ideas, and inspirations. This IKEA landing page example with animated video offers the user the possibility to interact in a funny and entertaining way.

What do we like the most?

• The company’s main corporate color dominates the background, which makes it very eye-catching
• The call to action “Lend me a hand!” invites the user to take action and complete the conversion
• There is the incentive of being able to win different types of prizes when helping the IKEA community

What can be improved?

• The illustrated characters are very childish and users may think they are in the wrong place
• The purple color in which part of the headline is highlighted does not match the company’s corporate colors

11. Search Engine Journal

Search Engine Journal is an industry-leading publication that offers the latest news, trends, and insights about SEO, SEM, social media marketing, and digital advertising. To collect user data, they have created a landing page offering a free e-book.

What do we like the most?

• Detailed explanation of everything included in the eBook “Content Marketing for Finance”
• If the user clicks on the green CTA button, the website scrolls to the bottom, where the form is located
• Nice mockup image to showcase the eBook

What can be improved?

• Navigation links at the top of the page provide an easy way to leave the page
• The number of fields requested in the form is excessive, which will reduce the volume of conversions

12. Keap

Keap (formerly Infusionsoft) is a comprehensive sales and marketing automation software for small businesses, combining CRM, email marketing, and e-commerce tools. This is an inspiring landing page example because its structure is close to perfection. They offer a 14-day free trial of this program.

What do we like the most?

• Overall, the structure of this landing page is almost perfect. The elements have been meticulously placed.
• The image included is a good representation of what this software can bring to the table
• Only the email address is requested, which guarantees a high number of potential customers

What can be improved?

• The call to action (CTA) “Next” could be more compelling

13. Adobe Create

Adobe Create is a digital platform that offers a wide variety of creative resources, tutorials and inspiration for artists and designers. This landing page sample called “Creative Types” includes a 15-question test to determine the user’s creative personality, based on psychological research.

What do we like the most?

• The background uses a very creative and eye-catching video
• The subtitle invites the user to get to know the creative personality
• The text promises to reveal a secret

What can be improved?

• The color and size of the CTA button should attract more attention

14. Office Interiors

Office Interiors is a company that designs and furnishes workplaces with a focus on integrating furniture, technology, and space planning to create functional and engaging environments. The company has created this landing page where they offer the user the possibility of downloading a free guide.

What do we like the most?

• The appearance of the form is eye-catching, which attracts the visitor’s attention
• The company’s marketing director explains in a video what the guide looks like
• The CTA button is striking because of its orange color

What can be improved?

• The logo has a hyperlink that can take the user away from the landing page
• The phone number at the top right may interfere with the user. Its color can also distract the user.

15. Optimizely

Optimizely is a leading digital experience platform, providing A/B testing, multivariate testing, and personalization tools to help businesses optimize their websites and apps. The company has several landing page examples, where they offer free reports as lead magnets.

What do we like the most?

• The colors (blue, gray, black and white) match the corporate image
• The text used explains the benefits of downloading this report
• The color of the CTA button stands out against the white background

What can be improved?

• The form asks for too much information to download a report
• The user has access to the top menu and the footer menu, which makes it easy for the user to leave the landing page

16. Varonis

Varonis is a pioneer in data security and analytics, specializing in software for data protection, threat detection and response, and compliance. To request a live demo of the platform, users must fill out the form on this landing page.

What do we like the most?

• They use a photograph of the company’s CTO who is in charge of the virtual tour, which adds professionalism
• The dark blue background contrasts nicely with the text and cells of the form
• The call-to-action button has a large size and uses the red color that stands out

What can be improved?

• The main logo has a hyperlink that can redirect the user to the home page without completing the conversion
• They show the brands of some clients, but testimonials are missing

17. EverAfter

EverAfter is a customer success platform that provides software companies with a customized, proactive approach to improve customer acquisition and retention. In this landing page example, we can see how the user is asked to enter the email address in order to see a demo.

What do we like the most?

• The advantages of the platform are well explained with bullet points
• Only the email address is requested, so users can easily convert it
• An explanatory video is shown that may be useful for the user

What can be improved?

• The EverAfter logo should appear somewhere (without hyperlink)
• A message with the text “Get a demo” appears in the upper right corner which does not work properly, it just reloads the landing page.
• The footer menu is displayed, which allows the user to leave the landing page

18. Jägermeister

Jägermeister is a famous German herbal liqueur known worldwide for its iconic green bottle and unique taste. This is an example of a splash page where we can see that they ask for the date of birth to verify the visitor’s age.

What do we like the most?

• The background and logo represent the corporate image of the brand really well
• The fields in which data must be entered are large, which facilitates data entry
• It also allows you to choose the country

What can be improved?

• There is no CTA button, since as soon as the data is introduced it redirects you to the website. This can be confusing for some users.
• There is a text at the top that allows you to “skip” the screen, although it is not very clear due to the logo

19. Liberty Mutual

Liberty Mutual is a global U.S. insurer offering a wide range of insurance products and services, including auto, home, life and commercial insurance. In this PPC landing page example, the user lands after clicking on a paid ad and can calculate an insurance quote by entering a series of data.

What do we like the most?

• The page displays with no navigation at the top, so there is apparently no way to exit
• It uses a headline that is clear and informs the user of the potential savings
• The images used are very striking and the corporate colors predominate

What can be improved?

• It is possible for the visitor to use the links in the footer
• The logo is linked to the home page, so users may leave the landing page
• It includes little text, it may be useful to explain some extra benefits

20. OkDork

OkDork is a blog and podcast founded by entrepreneur Noah Kagan, which focuses on marketing, startups, personal development and entrepreneurship. In this landing page example we can see how to expand the list of subscribers in exchange for a weekly newsletter.

What do we like the most?

• A high quality photograph is used, showing Noah wearing a green T-shirt (matching the brand identity)
• The CTA button is amazing. When you move the mouse pointer over it, a moving flame appears and the button changes color.
• Title and subtitle promise to bring value to the user

What can be improved?

• Only shows one review, so it would be nice to add more
• The content of the newsletter could be explained in detail

21. DoorDash

DoorDash is a leading on-demand food delivery service that connects customers with their favorite local and national restaurants. This landing page example differs from the others in that the user is asked to enter the delivery address for the order. Then, the goal is to get the user to place an order and, of course, provide the rest of the personal data.

What do we like the most?

• The user only has the option of entering the address, registering or logging in. These are three interrelated options with a common goal.
• The background image represents well the service provided by the company

What can be improved?

• The header should better explain what the user is going to get
• User reviews do not appear, so it would be advisable to add some
• The CTA button should include text that prompts the user to take action

22. Surfshark

Surfshark is a robust virtual private network (VPN) service that allows users to browse the internet privately and securely. This is a good example of a conversion-oriented landing page after clicking on an ad, where a limited-time offer is displayed.

What do we like the most?

• The headline and subheadings communicate a clear benefit to the visitor
• The headline has a very good font size and contrasts perfectly with the dark background
• A 30-day money back guarantee is offered, giving the user peace of mind

What can be improved?

• The image used on the right does not fit perfectly with VPNs
• The CTA button stands out because of the color, but it could be larger

23. GemPages

GemPages is a powerful drag-and-drop page builder for Shopify, one of the world’s leading e-commerce platforms. This click-through landing page is set up to create a “waitlist” to notify users of the release of this new version of the software. When users click the CTA button, they will see a screen asking them to enter their email address.

What do we like the most?

• The color and size of the CTA button captures the attention of potential customers
• The benefits of using this new AI-based tool are well communicated
• Excellent background image that fits well with the new software version

What can be improved?

• The logo has a hyperlink that redirects users to the home page. It should be removed to prevent users from leaving the site

24. Wise

Wise is a very popular company that allows individuals and businesses to send, receive and manage money in different currencies. This landing page is designed to allow the user to interact and see a breakdown of the costs of sending money in different currencies.

What do we like the most?

• The site informs that the company is regulated by the Financial Conduct Authority (FCA), which provides confidence to users
• Transparency of fee and commission data increases user confidence
• The user is shown the average rating of the reviews on Trustpilot

What can be improved?

• The navigation menu and logo contain hyperlinks that allow potential customers to leave the page without completing the conversion
• Bullet points could appear explaining the advantages of using this platform
• The “Read on Trustpilot” link does not redirect users to the platform

25. Later

Later is a social media management tool for scheduling and managing posts across multiple platforms. This squeeze page is a good landing page example to capture potential customers by offering a newsletter about the most relevant trends and news in the industry.

What do we like the most?

• The headline presents a valuable resource for users
• Huge size of the CTA button attracts attention
• The subheading highlights the advantages of subscribing to the newsletter

What can be improved?

• Both the navigation menu and the links that appear in the footer are an exit point for the user
• The image shown is not the best visual representation

26. Charity: Water

Charity: Water is a non-profit organization dedicated to providing clean and safe drinking water to people in developing nations. This landing page is designed to encourage users to make a one-time or monthly donation to help provide clean water to these countries.

What do we like the most?

• The background image is amazing
• The headline “Transforming lives” powerfully communicates the benefit that users will provide
• Single field form where the user only has to enter the amount to donate
• The top navigation menu has been hidden, which improves conversion rates

What can be improved?

• The CTA “Donate Now” could be more compelling

27. Marvel

Marvel Insider is a loyalty program from Marvel that allows fans to earn points for interacting with content in the brand’s ecosystem. The objective of this landing page is to build user loyalty and get them to have a greater connection with the brand.

What do we like the most?

• The headline is clear and talks about the benefit of being a fan
• Images identify and make this landing page unique
• The text of the CTA button is tailored to the name of the loyalty program

What can be improved?

• Navigation links in the header should be removed so that users do not leave the page
• There are many outbound links in the footer

28. Alliant International University

Alliant International University is a private institution of higher education with a primary emphasis on applied studies in a variety of professional fields. In this landing page example we see how a lead capture page is presented, which has the goal of getting user data.

What do we like the most?

• The orange color of the CTA button stands out in the form
• Displaying a phone number gives visitors the opportunity to clarify any questions that may arise
• The headline asks visitors a question that invites them to fill out the form
• The image on the right is related to the university activity

What can be improved?

• The headline does not clearly explain a benefit

29. HubSpot

HubSpot is a leading inbound marketing, sales and customer service platform that provides businesses with a suite of tools. This landing page offers a free kit on how to use Instagram for business, a project created in collaboration with Agorapulse.

What do we like the most?

• The navigation menu is hidden to keep the user focused on the action
• The word “Free” in the headline is very powerful
• A list of contents appears, something that provides value to the user before downloading
• The text “Download Now” on the button encourages the user to complete the action

What can be improved?

• The form that appears after clicking the button is long and asks for many fields

30. The Farmer’s Dog

The Farmer’s Dog is a subscription-based pet food company that has created a landing page for users to begin processing their order through a survey.

What do we like the most?

• The process is personalized, which is likely to result in higher conversion rates
• Clean appearance in line with corporate image
• The headline talks about the benefit of “better food”

What can be improved?

• The CTA “Continue” could be updated to something far more compelling
• The process is probably too long, so the user may drop out

Final thoughts on Landing Page Examples

As you have seen, creating landing pages that truly captivate users and convert them into leads or customers must follow a thoughtful strategy. All the examples you have seen above are designed and structured by marketers looking for optimal results in their marketing campaigns.

In the series of examples presented, we have seen how a captivating headline can instantly attract visitors, how engaging multimedia elements bring offers to life and how testimonials inspire confidence and push visitors towards the desired action. We recommend A/B testing to see which landing page format converts best with your campaign.

If you want to learn more about landing pages, I invite you to check out these other articles. Please feel free to share your comments in the section below 😉

Want to Learn More?

• 12 Best Landing Page Builders to Maximize Conversions
• 10 Types of Landing Pages and How to Use Them Effectively
• Lead Generation Landing Pages: Examples, Tips & Best Practices
• Squeeze Pages: Examples, Tips & Best Practices to Boost Leads

Landing Page Examples: Frequently Asked Questions (FAQ)