Methodology
Learn about our work methodology
At Reactiva Online, we understand that effective marketing is based on three elements: experience, precision and creativity.
- The experience to understand the market.
- The precision to implement strategies.
- The creativity to not do the same as your competition.
Our approach includes these three components. From them we implement the ICO methodology.
ICO: Investigación, Configuración y Optimización.
Research
La base de cualquier campaña publicitaria exitosa comienza con una comprensión profunda del negocio del cliente, su audiencia objetivo y sus metas específicas.
At Reactiva Online we will dive into the core of your brand to understand what you offer and understand your ideal customer. Esta etapa es crucial para diseñar estrategias de marketing efectivas.
¿Cómo realizamos la investigación?
We analyze the business:
Detailed study of your business model: the products or services you sell and your market positioning.
We study the audience:
Identification of target audience segments, including demographics, interests and online behaviors.
We define the objectives:
Establishment of clear and measurable goals to build a solid strategy that delivers the expected results.
We investigate the competition:
Analysis of your competitors' advertising strategies to identify opportunities and threats.
Configuration
With a complete understanding of your business and its objectives, we focus on the configuration. This is the most technical part.
We transform the previous research and the overall marketing strategy into concrete actions. All steps in this section must be aligned with the objectives in order to optimize ROI.
How do we perform the configuration?
We choose the tools:
We'll decide what marketing tools your business needs: Design? SEO? SEM? Maybe you need all three.
We map out concrete strategies:
We moved from the general marketing strategy, the basis of our ICO method, to concrete strategies to impact the target audience.
We create the campaigns:
We implement conversion-oriented design, persuasive ads or SEO campaign.
Optimization
Marketing magic happens in this phase thanks to constant optimization.
It is a process in which experience plays a key role. We monitor the data and make continuous strategic adjustments to ensure that the advertising investment translates into concrete and measurable results for the business.
Each adjustment pursues this goal: to increase conversion while minimizing costs.
How do we optimize?
We analyzed the data:
Rigorous monitoring and analysis of the different marketing tools is vital to make informed decisions.
We create A/B tests:
To optimize results, we conduct comparative tests to determine the actions with the best return.
We optimize conversion:
Through adjustments in the calls to action and in other sections of the website we managed to increase conversion.
We create the reports:
We provide regular and detailed reports on the performance of marketing campaigns. We demonstrate their effectiveness.
How much time do you need to see results?
Initial phase
During the first three months we establish the foundation of the marketing campaign. In this initial phase we focus on thorough research and benchmarking. We identify and seize opportunities for “quick wins” that provide immediate results. In this phase we lay the groundwork for more complex, long-term strategies.
Expansion phase
In the following months, our focus is on creating consistency and predictability. We make adjustments and optimizations. We refine the marketing strategy based on the data obtained. This phase is fundamental to consolidate market position, defending and enhancing brand presence.
Domination phase
As we approach the end of the first year, our focus shifts to market leadership and expansion. We explore new opportunities to scale and expand your brand’s influence. At the end of this phase, initial efforts begin to pay off in terms of market dominance and recognition.
Take your business to the next level with an advertising strategy that works
