Online advertising audit
Investing in advertising without an audit is like playing poker blindfolded.
Thousands of SMEs do this: invest time and money in ads on major platforms (Google, Microsoft, Instagram, etc.). That’s fine if done right. And it’s wrong if done wrong.
Are you doing the right thing? The rule is simple: you’re doing it wrong if the investment isn’t yielding the results you expected.
That’s often the case. It’s an uncomfortable truth. Many SMEs miss out on opportunities because they don’t know where their online advertising strategy is failing.
That’s where we come in.
We offer an online advertising audit, designed to uncover what’s working, what’s not, and what you should improve. We’ll analyze every euro invested, every click, every impression, and tell you how to optimize everything to sell more.

Why choose Reactiva Online's PPC audit?
The key to a good online advertising audit lies in the eye, in the experienced eye of the person conducting it. At Reactiva Online, we have been creating, optimizing, and auditing advertising campaigns for more than ten years.
This experience helps us identify errors and areas for improvement that may be preventing your campaigns from being profitable.
Our online advertising agency understands the needs of SMEs. We won’t use convoluted language to highlight our work.
We will provide you with clear, profitable, and effective solutions.
The best time to start was yesterday. The second best time is now.

What does our online advertising audit include?
Analysis of your current campaigns
We will dig deeper into your digital advertising campaigns to detect what is working and what you should improve.
Evaluation of your target audience
We will check if you are really reaching those who are interested in buying your products or services.
Review of advertisements
Are your ads engaging or unnoticed? This is one of the keys to the PPC audit. We will put the magnifying glass on them.
Verification of results
Some SMEs know they are losing money, but they don't know the real reach of the campaigns. Let's take a look at the numbers.
Strategy approach
Fewer empty visits and more conversions. That is the goal we pursue in the solutions section.
Step by step to get your PPC audit
Contact us
Whether you fill out a simple form, write us by WhatsApp or call us, we are ready to assist you.
Initial consultation
Our team will be happy to answer all your questions and guide you through the first steps.
Provide your account numbers
You will need to provide us with the ID of your advertising accounts so that we can proceed to request access. You can revoke access at any time.
We perform the audit
Once access is confirmed, we schedule and conduct your audit, which will be completed within a maximum of five business days.
Review of results
We will schedule a virtual meeting to review the audit results together. We will provide you with a detailed and clear report that is easy to understand.
Improve your advertising
With the audit findings, you are ready to improve your advertising performance. If you would like to implement the improvements with our help, we will be happy to do so.
We work with brands to increase their revenues
Happy customers
At Reactiva Online, we firmly believe that our customers’ experiences are the most authentic reflection of our work and commitment. That is why we want to share their opinions with you.
Publicado en María30/12/2025Trustindex verifica que la fuente original de la reseña sea Google. No sabía si contratar ayuda porque ya había tenido malas experiencias. Pero Aritz ha sido diferente desde el primer día. Me resolvió muchas dudas y ahora con el sistema en marcha muy contentos en la captación. Gracias!Publicado en Damajito (Damaje)28/12/2025Trustindex verifica que la fuente original de la reseña sea Google. Muy buena experiencia. Nos hicieron un diagnóstico completo y entendimos cosas que otras agencias nunca nos explicaron. Trabajo serio y explican bien cada paso sin que te sientas perdidoPublicado en Elena Sanchez17/12/2025Trustindex verifica que la fuente original de la reseña sea Google. En la clínica necesitábamos una estrategia más seria para captar pacientes. Nos están ayudando a estructurar todo y a mejorar la conversión. Me siento más segura con todo el tema de anuncios.Publicado en Carlos López12/12/2025Trustindex verifica que la fuente original de la reseña sea Google. Todo muy bien. Teníamos el marketing hecho un lío y ahora sabemos por dónde tirar. Nos ha servido mucho y ahora tenemos implementado un sistema que funciona. Lo recomiendo sin dudaPublicado en Ruben Monzon30/09/2024Trustindex verifica que la fuente original de la reseña sea Google. Contacté con Aritz para darle un impulso a mis campañas, ya que no conseguía los resultados que esperaba. En dos o tres meses ya se han empezado a notar mejoras en la captación de leadsPublicado en Raúl Rodríguez Martín19/09/2024Trustindex verifica que la fuente original de la reseña sea Google. Muy contento con su atención y trato. Nos han ayudado mucho a preparar las campañas y aclarar todas nuestras dudasPublicado en Miguel Angel Gonzalez10/09/2024Trustindex verifica que la fuente original de la reseña sea Google. Llevo poco tiempo con ellos, pero de momento son de gran ayuda. Ya veremos que tal sale todo, volveré para actualizar la reseña 😉Publicado en Alain Villamor20105/09/2024Trustindex verifica que la fuente original de la reseña sea Google. Nos han creado una landing page que está funcionando muy bien para captar clientes potenciales. Son atentos y transparentes. Gracias chicos!Publicado en G F31/08/2024Trustindex verifica que la fuente original de la reseña sea Google. Buscábamos a alguien que pudiera asesorarnos en materia publicitaria. Estamos probando el servicio y de momento tiene muy buena pintaPublicado en Sara Navarro Edo25/07/2024Trustindex verifica que la fuente original de la reseña sea Google. Es la primera vez que pruebo la publicidad online, pero de momento todo bien. Veremos como evolucionan las campañas, gracias
Frequently Asked Questions
Why does my SME need an online advertising audit?
Because every euro counts. If you are investing in Google Ads, Facebook Ads or other platforms and you don’t see it clearly, it’s probably because it’s not working. An audit will help you discover mistakes, adjust your strategy and maximize results.
What are the benefits of auditing advertising campaigns?
A well-executed online advertising audit offers these five advantages:
- Detect leaks in your budget.
- Identify opportunities to increase sales.
- Improve ad performance.
- Reduce the cost of acquisition per customer.
- Ensure strategies are aligned with business objectives.
What does the digital advertising audit include?
This service includes the analysis of current campaigns, the evaluation of the target audience, the review of the ads and a complete analysis of the metrics (KPIs) to detect if the advertising is being effective. In addition, concrete proposals for improving campaigns are included.
What platforms do you analyze in the audit?
We review the main online advertising platforms, such as Google Ads, Microsoft Ads, Facebook and Instagram Ads, TikTok Ads or LinkedIn Ads.
What if my campaigns are already optimized?
If we detect that your campaigns are already working at maximum performance, we will tell you. Honesty is one of the pillars of Reactiva Online. However, it is rare that all campaigns are 100% effective. There is almost always a margin for improvement that can be enough to multiply the results.
Do you offer additional services after the audit?
Yes, we can help you implement the improvements we recommend or manage your advertising campaigns. In addition to these paid advertising services, we perform SEO services that complement advertising campaigns and increase ROI. At Reactiva Online we recommend working SEO and paid advertising together.