If you have landed on this article, it’s because you probably want to learn about squeeze pages or perhaps you are planning to create one. But how to create a successful squeeze page? What elements should it include? How do they work?
If you’re asking yourself these kinds of questions, don’t worry, in this article we are going to answer them. In the following sections, we will explore the anatomy of squeeze pages, breaking down their essential elements and exploring their structure in depth.
We will also look at how you can create this type of landing page and give you design and technical configuration tips and advice. By the end of this article, you will have a clear roadmap for crafting a squeeze page that not only attracts attention, but also compels visitors to act. With nothing more to add, let’s get started! 😃
What is a Squeeze Page?
A squeeze page is a specific type of landing page designed for the purpose of capturing visitor contact information. It usually only seeks to obtain the user’s email address, although sometimes it also asks for the person’s name. This allows companies to later use this data for email marketing campaigns.
The name “squeeze” comes from the intention of these types of sites to squeeze this valuable information from the visitor. In order to get the emails, a freebie is usually offered to the visitor, such as an e-book, whitepaper, webinar, mastercalss, template or free trial, as consideration for acquiring the contact information.
Typically, squeeze pages are a shortened version of lead generation landing pages, as they feature a very abbreviated form where visitors can enter their email addresses. The content used on these pages is usually concise and persuasive, and includes an offer that gives visitors a reason to share their contact information.
🏆 Best Squeeze Page builders:
- Leadpages – Best squeeze page builder for small businesses
- Swipe Pages – Perfect for creating fast, high-converting pages
- Landingi – Extensive design customization and analytics
- Instapage – Perfect for team collaboration and agencies
- OptimizePress – Best tool for creating squeeze pages in WordPress
- Unbounce – Outstanding for Conversion Rate Optimization (CRO)
Squeeze Page vs Landing Page
Sometimes it can be difficult to know what are the differences between lead pages and landing pages. The first thing to keep in mind is that squeeze pages are a specific type of landing page.
There are many types of landing pages, which pursue different objectives depending on the stage or phase of the visitors’ relationship with a company or organization. Likewise, the objectives of landing pages can be very varied, such as obtaining data, registrations or purchases. Squeeze pages usually have the sole objective of obtaining the minimum information from visitors (usually only the e-mail address).
Here’s a table that outlines the main differences between squeeze pages and landing pages:
| Squeeze Page | Landing Page | |
|---|---|---|
| Primary Purpose | Collect visitor data (often email addresses) | Get the visitor to do something. The objective may be to collect data from the visitor, generate sales, obtain registrations, etc. |
| Content | Very focused, often has no other links except the opt-in form | Contains information relevant to the ad, link, or search result |
| Call to Action | Usually to subscribe to an e-mail list or download a file | It varies more. It can be to buy a product, fill out a form, etc. |
| Navigation Options | Limited or none to prevent distractions | Can have navigation options linked to other parts of the website |
| Design | Minimalistic and straightforward to reduce distractions | Can be more elaborate depending on the product/service |
| Use of Media | Usually very limited, focusing on a clear, concise message | May include images, videos, and infographics related to the offer |
| Conversion Goal | To gain a lead by capturing the visitor’s email address | Specific to the intended action of the page (sale, sign up, etc.) |
What we have summarized in the table are the most common practices, but there can be many variations depending on the design, the objectives of your campaign and the purpose of the page you plan to create.
Anatomy of a Squeeze Page
Like a well-constructed building, a successful squeeze page consists of several parts, each with a different function that contributes to the overall goal of lead generation.
When these components are effectively designed and strategically assembled, they help to better convert visitors. In this section, we will discuss these key elements one by one, giving you a clear understanding of how each component contributes and why it is essential in a high-performing squeeze page.
Let’s take a look at the basic components of an outstanding squeeze page:
- Attention-grabbing headline: A compelling headline is crucial, as it is one of the first things visitors will read. You can also use subheadings to grab attention and communicate the core message or offer.
- Visual element: Squeeze pages usually incorporate visual content in a limited way in order not to distract the user. You can use a hero image or video that supports your proposal.
- Value proposition: This section describes the value proposition. Explain the main benefits of your offer and make sure you communicate correctly what the user will get out of it.
- Lead capture form: This is where visitors provide their information, usually just the email address, to access your offer. Request the minimum information to get a good volume of leads.
- Call-To-Action (CTA): Use a clear and compelling call to action that encourages visitors to complete the form.
- Social proof: You can include testimonials, reviews or case studies, which add credibility and confidence to your offer.
- Avoid distractions: Consider removing navigation menus so that users can focus on finishing the action.
Note: The items mentioned in the list may appear on these types of landing pages, but this is not always the case.
How to create a Squeeze Page
Creating a squeeze page is a crucial step towards generating leads and growing your acquisition strategies. Depending on your technical skills, budget and time, there are several options you can take to develop squeeze pages.
Below, we’ll talk about the three main ways to do them: using a squeeze page builder, using a content management system like WordPress and hiring a freelancer.
Using a Squeeze Page builder
Squeeze page builders are specialized tools that offer a straightforward, drag-and-drop interface for creating landing pages. This is the fastest and cheapest way to create squeeze pages because regardless of your technical knowledge, you can do it in a matter of hours at an affordable price.
First, you just need to select one of the squeeze page templates that fits your industry and offering. Most page builders offer a wide variety of pre-designed templates. Afterwards, customize it using the drag-and-drop tool by adding your text, images and videos. Finally, connect the subscription form to your email marketing software to collect and manage leads. That’s all!
Among our favorite tools are Leadpages (for small businesses), Swipe Pages (for quick creation) and Unbounce (best for conversion rate optimization).
Using a CMS like WordPress
If you have a website built on a CMS platform like WordPress, you can create a squeeze page directly on your website. In this case, it is recommended that you have some technical knowledge because you must be able to solve problems arising from self-management.
For this, you should start by installing a plugin that allows you to create a squeeze page such as Elementor, Beaver Builder or OptimizePress (our favorite). Next, in your WordPress dashboard, create a new page and open it with your landing page builder. From there you can start designing your page using the drag and drop interface to add the components of your squeeze page. Finally, integrate the form to your email marketing provider and publish it.
Hiring a freelancer
If you’re short on time or prefer to have a professional handle the process, hiring a freelancer can be a great option.
There are many platforms like Fiverr or Upwork with many professionals who design landing pages. You can log on to these platforms and review the different services, take a look at the portfolios and select a freelancer that fits your budget and design preferences.
It is important that you provide the freelancer with all the necessary information and collaborate in the design process by indicating your preferences. Make sure they understand your business and your target audience.
10 Best Squeeze Page Examples
In this section, we show you some squeeze page examples. These squeeze page examples have been hand selected to find inspiring elements to create this type of landing page. We have looked for examples with an eye-catching design and well targeted to attract potential customers. We hope they will help you shape your landing page.
1. Anna Bey
Anna Bey is the founder of an online school focused on women’s empowerment and has created a squeeze page to offer a free guide called “How To Look Expensive”. It is a very well done and visually appealing landing page.
What do we like the most?
- Eye-catching background image
- Uses a nice typography, colors and structure
- Clearly describes the lead magnet in exchange for the data
- The navigation menu has been hidden to avoid distracting the user
2. CareerFoundry
CarreerFoundry is an online school founded in 2013 in Berlin (Germany) that focuses on technology training. In this example, we can see a squeeze page that invites to a free class in exchange for receiving the email and the name of the users.
What do we like the most?
- Explains perfectly the value it brings after registration
- Strong headline explaining what is offered for free
- Simple form asking for name and email address
3. Tealium
Tealium is a US company founded in 2008 in San Diego, California, that offers a machine learning platform for customer data as well as data management products. They have created several landing pages where they offer free e-books and whitepapers in exchange for the user’s email address.
What do we like the most?
- The background color makes the form stand out
- It explains what the user will receive by including the benefits at the bottom of the landing page
- They only collect the email, so they will get more leads
4. The Hustle
HubSpot, the well-known marketing software company acquired The Hustle in 2021. This content-driven company has the mission to inspire the next generation of entrepreneurs and innovators, so a free newsletter is offered to users.
What do we like the most?
- No navigation menu and clean look
- Some testimonials are shown as evidence of social proof
- What is being offered is well explained
5. Shopify
Shopify is a well-known Canadian e-commerce company that offers one of the best software for managing an online store. The company offers an excellent deal together with a free trial in exchange for the user’s email.
What do we like the most?
- Eye-catching headline with large font size
- The call-to-action button uses a color that contrasts with the background
- No navigation menu to keep the user focused
6. Intercom
Intercom is a software company specialized in offering a complete customer service solution through a powerful chat tool. In order to capture potential customers, they have developed a squeeze page that offers a free ebook about messaging strategies for businesses.
What do we like the most?
- Attention-grabbing headline and attractive subtitle
- Clear and precise CTA button
- The benefits of this book are explained
7. Entrepreneur
Entrepreneur is a well-known magazine about entrepreneurship and small business management that offers a free newsletter to users. In exchange for entering the email address, users will receive tips, tools, news and inspiration for growing a business.
What do we like the most?
- A title and a subtitle are displayed explaining what the user will receive
- This page has a corporate look using black and white colors
- The navigation menu has been hidden
8. Gartner
Gartner is a company based in Stamford (United States) dedicated to consulting and research in information technology. In this landing page they offer a free webinar about branding in exchange for the user’s (work) email address.
What do we like the most?
- Good explanation of the content to be covered in the webinar
- The size and color of the CTA button is prominent
- Instant gratification, as the webinar is available immediately after subscribing
9. Outreach
Outreach is a Seattle-based company founded in 2014 that offers revenue management software using artificial intelligence (AI) predictive analytics and productivity. To get an inside look at the platform, users are invited to request a free demo in exchange for information such as email address and country.
What do we like the most?
- Attention-grabbing headlines and benefits are shown
- Clear CTA and page with matching corporate colors
- Simple form requesting two fields
10. Exploding Topics
Exploding Topics is a company that helps you find hot topics on the Internet before they take off and become search trends. To capture potential customers, they have created a free newsletter that sends you reports about topics that are likely to be popular in the short term.
What do we like the most?
- The squeeze page has a minimalist and pleasing appearance
- Minimal form where only the email address is required
- Eye-catching title and subtitle
Tips and best practices for Squeeze Pages
As we dive into the art of creating these type of pages, it is key to understand that successful squeeze pages do not happen by accident. Everything should be well planned and measured.
In order to have good results, you must think about a well-defined strategy for your landing page, create a meticulous design and perfectly understand the needs and desires of your audience.
In this section, we are going to introduce you to a number of proven best practices that you should keep in mind when creating your landing page. By following these guidelines, you will be able to increase the likelihood of visitor engagement and conversion, turning your squeeze page into a reliable lead generation engine. Let’s dive in!
Tips for creating Squeeze Pages:
- Keep it simple: As mentioned above, squeeze pages are a shortened version of lead generation landing pages. To avoid distracting visitors and high bounce rates, keep the page simple. Make a clean, focused design that emphasizes the main message and call to action. Avoid unnecessary content.
- Offer something of value: The goal is for you to offer something that is of great value to your audience, leading them to share their contact information. For example, this could be an exclusive eBook, a detailed guide or report, a free trial of a service, access to a webinar or course, exclusive video content, discount codes or even a free consultation.
- Showcase the benefits: It is important that you detail what users will get in return for leaving their e-mail address. Clearly describe the benefits of your offer and why they should be interested in it.
- Leverage social proof: Something that works very well in this type of pages are testimonials, reviews and case studies that in many cases (depending on the type of campaign) work very well. We recommend that you always use real and authentic reviews using real names and photos.
- A/B test your page: The best way to know what works for your audience is to test different versions of your squeeze page. Try testing different headlines, CTAs, images, or even overall layouts to see what drives the most conversions.
Remember, these best practices serve as guidelines rather than strict rules. Each audience is unique, so it’s essential to continually test, analyze, and optimize your squeeze page for the best results.
Frequently Asked Questions
A squeeze page is primarily used for lead generation, specifically to collect email addresses from visitors. The primary goal of a squeeze page is to convince visitors to share their email address in exchange for a valuable offer.
In essence, both types of pages have the primary goal of collecting information from visitors. The main difference is that squeeze pages tend to collect essential information (usually only e-mail), while lead generation pages try to collect a large amount of data.
There are many tools available to help create effective lead generation pages, and the best one for you would depend on your specific needs. However, some of our favourite tools that have proven to be user-friendly and robust are Leadpages, Swipe Pages, Unbounce, and OptimizePress (for WordPress users).
The offer depends on your business and your target audience. It should be something valuable and relevant to your visitors, which can include e-books, guides, whitepapers, templates, free trials, exclusive content, discounts or access to webinars or masterclasses.
